Empowering YOU to Catalyze Change with Bold Strategy & Brave Decision-Making.




Private Brave Business Strategy & Courage Coaching 

You want to grow your business. I want to help you grow your business — but without hustle and grind and burnout. Together, we’ll develop your strategy to grow sustainably and create regenerative systems that bring in new leads all the time.

Private business strategy and courage coaching focuses on any of the following: marketing and sales strategies, branding clarity and defining your Brave YES Advantage, mindset and time management and systems building.


This is NOT Your Conventional Strategic Planning … This is Bolder, Braver, Better.

Boring old 3-year strategic planning isn’t going to take your business or organization to what it’s capable of — nor is it going to energize your team — not in this market, not in this uncertain economy.

That’s why we’ll infuse brave leadership and Brave YES Mindset work from the start of our process before we move into BRAVE visioning for where you want your organization to go. Then, once everyone is feeling energized, we move into defining a CLEAR, BOLD strategy focused on your positioning in the market. And, we won’t stop there either … we’ll create a JOYFUL roll-out and design a visual team-by-team Plan to Actualize™ so that you don’t lose track of the goals or strategy along the way.


Inspire & Energize Your Team!


Nothing changes a workplace culture like coming together as a whole team — or staff — and working together to solve team problems or address professional struggles.

From 75 minute workshops and lunch and learns to half-day or full-day leadership team retreats, your team will not be the same when we’re done.

Facilitated retreats and workshops are customized for your industry and needs and can focus on any topic that will work for your team — from resilience and burnout to navigating change to embracing the Brave YES Mindset and Brave Leadership.


"I am definitely showing up more fully myself than ever and it shows in my work and my private life."

“I started working with Shawn when I felt a lack of inspiration and creativity to pursue my dreams. I wanted to get to the bottom of what is causing it and recover my sense of purpose to pursue my work. While working with Brave Yes Coaching, I uncovered layers of limiting beliefs, identified my energy zappers and put together an action plan that is aligned with my lifestyle. I am definitely showing up more fully myself than ever and it shows in my work and my private life.”

– Aliz Merlics
Outdoor Playschool Founder

"I have thoroughly enjoyed participating in the presentations with Shawn!"

In many work and life environments, everything can feel very fast-paced and to paraphrase Shawn, it can feel as though we are more mind-full and less mindful. It was wonderful to be able to acknowledge the feeling of being busy and having a full mind, and also discussing small things we can do for ourselves on a daily basis to care for ourselves. It has been particularly helpful to have this information and discussion in the work place and with my coworkers. Shawn is also an empathetic and responsive presenter who gives practical information. She is passionate about this topic and takes care to make a safe space for sharing.”

– Casey Darling-Horan
Program Manager, Care Coordination, Family First Health

"Shawn Fink is a breath of fresh air

Having the opportunity to work with Shawn Fink through our Leadership Program here at Family First Health has been truly an amazing experience. Shawn Fink is a breath of fresh air. Her program has allowed me to focus on myself so I can be at my best!”

– Jessica Hubbell
Family Planning Coordinator/Clinical Educator, Family First Health

"Working with Shawn has helped me become more mindful

Working with Shawn has helped me become more mindful of self-care and prioritizing what is important in my day to day. I have set aside more time for myself and reflection in each moment.”

– Alicia Horstman
Human Resources Generalist, Family First Health

"Her workshops provided simple, but meaningful coaching for the self-critical "mama".

I had the privilege of attending 2 of Shawn’s wellness workshops, where I quickly learned that Shawn is an insightful and inspiring “mama” coach! Her workshops provided simple, but meaningful coaching for the self-critical “mama”. Being a full time working “mama” of 4, and step “mama” to 2 bonus children, I often feel like I’m not just a member, but more the president of the “self-critical mama” club. After participating in Shawn’s workshops and implementing some of the skills, techniques and grace, she imparted I am on my way to achieving my goal of transforming from a “self-critical mama” to a “self-compassion mama.”

– Anne Dohn
Sr. Dental Assistant Supervisor, Family First Health