Everyone is talking about being authentic these days.
And, for some, being authentic is performative and splashy.
But, what if you are beige? A bit too vanilla?
Well, that’s perfect, too!
This is where my passion for helping you discover and Own YOUR Brave YES Edge comes into play.
I consider myself beige.
As I prepare to enter my 50s early next year, I am coming to terms with this is just who I am.
I’m quite serious.
I’m a body purist in that I don’t have tattoos or colorful hair.
Because of my beige, I’ve had to make sure that I can stand apart from other business coaches.
Sure, the fact that I still offer affordable, 1:1 coaching that offers coaching, strategy, support, accountability and customized attention is likely enough to set me apart in this age of VIP intensives and high vibe ticket energy.
But, that’s not my Brave YES Edge.
My edge is what makes my business coaching different than others.
The Importance of Finding Your Brave Yes Edge
I’m not just a business coach.
I’m a business strategist who also specifically offers courage coaching to help my clients uplevel and do hard things — and I work with my clients on their next Brave YES Leaps.
And, you’re not just a … landscape architect, book coach, graphic designer, painter, writing coach, etc. etc. etc.
Your Brave YES Edge is the key to drawing people to you and the work you do and how you can help them. It’s what sets you apart. It’s what helps you stand out as a leader and an authority.
Your Brave YES Edge is how you stand out, NOT how you fit in.
One of my superpowers as a business coach is having a sixth sense around what will sell. I wish I could bottle this into a formula but not all things need to be sold as an ecourse or a template.
Mostly because the process to getting to this point is idea and visioning alchemy.
Your Brave YES Edge is what sets you apart from the noisy crowd.
But, it’s not necessarily your niche or the service that you provide. Afterall, there’s hundreds of web designers or burnout specialists and coaches.
There’s only ONE YOU.
Your Brave YES Edge is what you bring to the experience, what you create during the exchange that is unique and fresh.
It’s part positioning. It’s part branding. It’s part expertise. It’s what will get people to call you up and ask you to be on stage.
When you find your Brave YES Edge, it’s vital to protect it. It’s your biggest asset.
3 Questions to Find Your Brave YES Edge
Want to find your Brave YES Edge but aren’t sure where to begin?
It’s common to feel like you have a lot of interesting spins to put on your work but one of them is going to drive sales and retention with the work you do.
To find your Brave YES Edge, you’ll want to take time and have lots of conversations about your work, your experience and your passion.
Start with these 3 powerful questions as a warm up:
- What is my highest mission in the work I do?
- What makes me furious about my industry?
- What is my biggest passion that gets me to my desk each day?
Be thoughtful as you respond to these questions and see if you can uncover your Brave YES Edge from what you discover!
Get started with finding your edge by Discovering Your Entrepreneurial Courage Style!