The Brave Yes of Choosing Joy in Your Business

The Brave Yes of Choosing Joy in Your Business

So many entrepreneurs come to me feeling like there is more for them that they have more to give, but their capacity is maxed out and they can’t figure out what their next step is, what their Brave Yes is going to be or what that next bold move is going to be.

They want to shake up their business model or shake up their income or their sales, but often as part of the capacity building that we need to do in order to make big moves, or even to make decisions about big moves, we need to help them find their joy again.

Business can be a joy zapper.

Joy stealers are all abound in entrepreneurial life.

Some of the common complaints I hear from my clients who are in this place is they say,

  • I’m bored with my business
  • I’m burned out
  • I don’t get excited about anything anymore.
  • I don’t have time for joy in my life or my business.
  • I’m too busy slogging through the daily grind.
  • My business takes every ounce of my energy.
  • There is nothing is left for me creatively.
  • I’ve outgrown my business. And I don’t know what to do next. But I’m too trapped in the day to day to figure it out.

Even if what you’re doing is something you’re not passionate about — and this speaks to the passion paradigm right now, right because Everybody wants to start a business and thinks they will be happier.

Should you follow your passion, or should you do something more practical?

And maybe maybe you’re doing something that you’re passionate about maybe or not, doesn’t matter, doesn’t matter doesn’t matter.

Joy is still available to you to everyone.

And it must be included and baked in for people like us.

For people like us, it is very important to prioritize and operationalize joy. 

Listen to this episode now.


  • Doing business as usual is where boring and unhappiness reigns.
  • Life is short and we went into business not just for flexibility and independence but for creative freedom. To do business our way. To make our own rules. And I’m all about helping my clients make their own rules.
  • I’m calling in soul led creators and entrepreneurs who want their cake AND eat it, too.
  • everything I know about being a creative a creator, and an entrepreneur, which I’ve been doing for 15 years, is that when my passion is 100%, my joy follows. And when my joy leads, business thrives. 
  • Tiny Changes to Make Your Business Feel 10 Times More Joyful
  • When when you’re trapped in the land of bitter and sour or when you are slogging through doing the boring things that you are not interested in doing. Expansion doesn’t happen in safe zones. And so yes, choosing joy in your business is a brave Yes.
  • Here’s three changes to make. So that you feel 10 times more joyful in your business …
  • ONE: the first way, first change that you can make in your business to feel more joyful, one, release the heavy stuff that isn’t working for you. And in this case, I would recommend doing a business cleanse, this is where you stop doing everything that doesn’t feel like joy, everything. And if you can’t let it go, and that is a sign that there is something that needs to change. If there’s still stuff that you have to slog through and do, it feels heavy and hard, and you’re very resistant to doing it, but you have to do it, there’s a sign, there is a red flag there that there needs to be a change in your business and your business model. 
  • TWO: reassess your priorities and recommit to the projects and aligned clients that bring you the most joy or contentment. When you focus on impact and joy, everything that doesn’t meet that criteria has to go and so when you are adding back into your business and you’re deciding what projects you want to do, what clients you want to serve what’s offers you want to put out into the world.
  • THREE: Focus on your next brave Yes, as the founder of your business, focusing on your possibilities is a great way to boost your energy and your joy. And you know, truthfully, like, if you can prioritize your next brave, yes, either discovering it or following through on it. You’re gonna feel more joy. You’re gonna feel more joy. You just start. And again, brave. Yes, is about the Yes. There’s lots of things we need to do in business that are brave. But they’re not all brave, yeses. Some of them are just brave. Some of those are brave sucks, right? Like, you’ve got to suck it up and do it. But a lot of things can also be a brave Yes, where we’re just feeling good, joyful. Energy is stretching us in a good way. And we are excited about it.


10 Courageous Shifts to Make to Feel 10 Times Happier in Your Business

10 Courageous Shifts to Make to Feel 10 Times Happier in Your Business

I believe everyone entrepreneur and creator deserves to feel joy.

Not just happiness. Not just success.

But pure, wildly abandoned RADICAL JOY.

I’m rejecting this idea that we must silo our joy in one part of our life for the sake of business as usual. I reject this notion that business has to feel like a grind.

I work with my clients — who are ready to start taking their business growth more seriously — on creating beautiful business practices and systems that bring more joy and ease.

There are no rules that business has to be stuffy and impersonal to you.

You can get to make the rules.

And so this month on my podcast, The Brave Yes CEO Show, I am focusing on creating your own business rules around JOY.

Let’s get into it.

10 Courageous Shifts to Make to Feel 10 Times Happier in Your Business

  1. Prioritize your holistic wellbeing — when you tend to your whole self in mind, body and spirit you will feel so much more filled up. Literally move your own wellbeing tasks to the top of your list.
  2. Release the heavy stuff that isn’t working for you — do a business cleanse. Editing out one thing that is holding you back is a fast and easy way to feel more joy.
  3. Reassess your priorities and recommit to the projects and clients that bring you the most joy or contentment. Focus on impact and joy and everything that doesn’t meet that criteria has to go.
  4. Focus on YOUR next Brave Yes as the founder of your business. Focusing on possibilities is a great way to boost your energy.
  5. Stop comparing yourself, your business and your progress to others. Acceptance of where you are. Bloom where you are planted right now.
  6. Do the inner work on yourself to feel more joy, more aliveness, more spiritual connection by following what you really want and need.
  7. Befriend your inner taskmaster and tell her to F– off.
  8. Related to last — learn to say no.
  9. Surround yourself with soul-led friends and connections. Less networking more connection.
  10. Set bolder boundaries around your needs. listen to that podcast series here on the brave yes ceo show.
Untangling Your Self-Worth From Your Bank Account

Untangling Your Self-Worth From Your Bank Account

Your self-worth isn’t found in your bank account.

Or anywhere else for that matter.

It’s time to unlearn some of the ways you feel enough as an entrepreneur.

Have you have ever felt like you’re not good enough because you’re not making enough money or because your business is not where you want it to be? 

Perhaps, you often feel low because your bank account has been dwindling, or you want to make more but you keep plateauing. Or you just aren’t getting the sales you want.

Or, maybe you just are barely making enough to get by?

If you feel low while thinking about your money or sales it’s possible your self worth is tangled up in your bank account. 

Or, it is tied up in the tactics you use to earn money.

Let me start out by asking this: Where where do you think right now you seek and find your self worth? 

Give yourself a minute to allow yourself to just think about that. 

  • Where do you find yourself worth? 
  • Do you seek it through other people? 
  • People pleasing may come up for you. 
  • Do you find it by seeking approval from other people? 
  • Are you looking for tips passively by learning everything that you can so that you know everything.
  • Do you find your self worth in your social media likes comments engagement reach? 
  • Is it found in your bank account or net worth?
  • Is it found in your productivity and how much you get done each day? 

I’ve been studying, teaching, coaching, and working with women on enoughness and self worth for 10 years. When I ran my first business The Abundant Mama Project, we talked endlessly, daily, weekly monthly about establishing and feeling and reaching a state of enoughness. 

  • When are we enough? 
  • When do we have enough? 
  • When do we feel like we have finally done enough? 

Today, I’m talking about a very specialized department of self worth — the connection between your self worth and the money that you earn that you equate to your self worth and your bank account. 

Listen to this episode on the Brave Yes CEO Show now.

For years, I worked with a lot of women who weren’t making any money because they were staying home with their kids as full-time. caretakers.

And their self worth plummeted.

They didn’t feel enough for a lot of reasons but mainly because they did not have contributions to make to their family finances and so they relied heavily on their partners for financial sustainment. They did not feel worthy. 

So, a lot of the work we had to do in the program and group coaching was help them find their worthiness in other places. 

Now, it’s kind of funny, maybe not funny, funny is probably not the word.

I’ve been doing online creating for 15 years and full-time making an income from it for 10 years. My work helps pay the mortgage for the house and the life that we have as a family of four.  We do not have a lavish life. My business is designed for creative freedom and flexibility for caretaking of our twin daughters, now 16.

But I take my work very seriously. It is a full-time business. Not a hobby.

When I first started creating online and writing online and receiving money in return, I started out very high scale, in terms of numbers, high numbers of clients and customers, low cost offers, I’m talking $10 offers $15 offers $30 offers. 

That’s that was for most of eight years. 

And so you learn very early on in a model like that, that money can come in all day, every day. 

It was not uncommon for me to open my email and see, you know, 10,15, 20 sales of something that I was offering. Sometimes my entire email inbox was flooded with sales.

This multi-daily action flooded me with dopamine as well. I opened my email repeatedly to see the sales coming in and, in the process of that, I became addicted to opening email where I would find for evidence of MY value and worthiness. 

I am worthy because look, there’s a sale.

So because it was a lot of passive income, it was just so easy to see the money flowing in all day.

Unless it wasn’t.

Over time that pleasure seeking started to unravel my self worth. I literally began to equate money making to being worthy. 

And I would check my email constantly to see if sales came in. 

It didn’t matter if they were $10 or $100. 

If something came in, I felt worthy. 

I felt enough. 

If no money came in, I felt terrible. 

And I would slip into despair and feeling irrelevant. 

The truth was that I was looking at the day to day.  And not the big picture. I wasn’t tending to my holistic financial wellbeing. I was just reacting to the ins and the outs, and the ebbs and the flows, and I wasn’t able to see the big picture.  All I was seeing was myself being not good enough if money wasn’t coming in.  I was missing the actual problem that was there under the surface.  Instead of focusing on my greatness, I focused on my weaknesses when money wasn’t coming in. 

Once I woke up, I started to see this kind of dopamine attaching my self-worth to my net worth was not good. 

I now work with many entrepreneurs who have struggled with this, who still struggle with this, so I’m not speaking like I was alone in this kind of thinking trap.

It’s fair to say, I feel worthy when somebody pays me that they value my work enough that they’re going to actually give me money in exchange, that’s fair to see that as a little gold star. 

What I learned, though, is that to untangle my self worth from my bank account meant finding my self-worth in other places, and starting to really understand what self worth really is. 

And that’s when I started my own self worth journey, which is what eventually led to me, completely closing down my first business, the Abundant Mama Project, because I realized that part of what was going on for me, by the end, was that I felt like I was not really living into my my full self. 

I didn’t feel whole anymore. And I certainly didn’t feel valued in many ways.

And so I needed to switch things up, I began to really tune into my own creative journey, and figure out what the next thing was. And part of that was really understanding my true innate self worth. 

I started a self worth journal, and a self worth practice, all of which I use with my clients in Brave Business Coaching who struggle with confidence and believing in their own value.

And I began to dig deep into my own spiritual audacity, and resilience and wellbeing practices, all of which I also use with my clients, who want to untangle their identities and their productivity, and their bank accounts from their self worth, and really start to shine in their industry. 

All parts of your life are impacted when your worth is tangled up in your bank account.

Researchers call this financial contingency of self worth.

And as it turns out, it’s bad for your mental health. 

And I, as I have said, can fully attest to that. 

A study out of the University of Buffalo in 2020 found that those who see their self worth and have it tangled up in their net worth tended to be more socially isolated and lonely. So while they were so busy trying to earn more money, more money, more money, they actually were cutting themselves off from other important channels that could improve or sustain a positive mental health outlook.

Maybe you’ve been experiencing this as well as entrepreneurs, it’s really hard not to see your value in relation to the income you earn. 

It’s even harder when there are so much attention being put to six, seven and eight figure businesses, which doesn’t necessarily mean you get paid a six-figure salary, by the way. Many high income business owners have a lot more overhead and aren’t earning what they would like personally.

And you wonder maybe why that’s not you why that’s not happening for you yet, and what might be wrong. 

Money is often the only evidence, especially these days, is often the only evidence that your work is valued. 

I know when I get evidence my work is valued in other ways, I feel just as great as I do that when I as when I earn income. 

For instance, when I opened up and launched the Brave Yes Museletter, my weekly newsletter that I have on Substack I felt so great that people were subscribing. And, recently when a handful of people came up to me at an event to tell me they truly love my emails, I felt so wonderful.

My hard work is being seen and valued.

But, that’s just it.

Your WORK is valued.

However, the work stands alone. The work is what is being valued when money is paid.

The work, then the marketing is being valued when people sign up or say something or give feedback. 

The work is not about YOU, not your self-worth. The true you has nothing to do with your self worth as a human being. 

It’s just evidence that the work that you’re doing is valued the work. 

The material, the resources that you’re putting out, are valued. 

So while money is essential, we must make it, we need it.  This is why my work focuses on money, meaning and the greater good as business owners. We needed to take care of ourselves and be prosperous. We can keep serving, keep creating and inspiring people and keep serving the world and our highest possible way.  We also need money to influence the change we want to see in the world. 

However, how much we earn, or if we earn at all has nothing to do with our self worth as human beings. 

Your self worth is innate, you’re born with it, your life is worthy and value just for being born and it has nothing to do with your net-worth.

How amazing is that? 

You’re sitting there right now questioning all the things and you are so worthy, just for being alive? 

The question is, do you value yourself?

This is my favorite starter work to do with my private coaching clients. We work together discover your authentic, beautiful inner strength, inner self leadership skills, inner worth and our trust and our self awareness, self confidence, all of that. We build it together, you get to find it and discover it and shape it and sculpt it into a beautiful package that differentiates you, that really helps you shine and feel confident. 

Your self worth though is not the same thing as your self confidence. 

Your self worth is when you can truly say this: I am a valuable human being worthy of love, being seen being heard and taking up space. 

When you feel that, when you believe that, when you feel that in every part of your body, you can walk into any room you can make any sale you can deliver any speech or say what you truly believe.

Because you know you are worthy to be there. Were they to be standing on that stage, were they to be a speaker in that workshop were they to be putting your message out there. 

Self esteem or self confidence is what happens when we finally bring enough when we finally bring everything that we think, feel and believe into alignment and show up more boldly and daringly that’s getting on the stage and actually saying the things that you want to say, for real, like no holding back. 

That’s confidence. It’s what you deliver. It’s how you deliver it your presence. 

But just the fact that you’re up there, and that you believe that you believe that you deserve to be up there that self worth.

When you tie your worth, when you tangle that up in your bank account and all the other places where you might be seeking your self worth — you forget that what you’re really trying to do is believe that you are worthy to be doing the work that you’re doing. 

So I want to invite you want to invite you to consider where you are currently seeking your self worth. 

And dig a little deeper to see if it’s something you can start to untangle from one string at a time. 

Because I can tell you that you can’t find your self worth and your bank account, your career choices, your number of invitations to social events, your list of accomplishments, awards or certificates, your relationships, your weight, your education, your age, or your gender, your possessions, who you know, or what your house looks like.

Your self worth is innate, and it is based on your own authentic gifts and strengths, which you can use in every possible moment. 

So start tuning into what authentic beauty you could bring to this world if you just believed a bit more in your self worth. That if you could show up without striving without toxic productivity or destructive perfectionism, you are still worthy when you make mistakes. When you get rejected, when you don’t make a cent in a week, you are worthy, worthy to be who you want to be, say what you want to say, do what you want to do, you can start to develop that inner self leader who wants to be more authentic and courageous in your own way, by developing self confidence. 

Confidence begins with believing in your own worth and knowing that you are a worthy human being, no matter what’s in your bank account. 

And so when I started to really tend to my well being financially, and made that a top priority, not an afterthought, I really started to see the diff how I could pull my money making story away from my worth away from my enoughness. 

One of the ways I began to untangle my worth from my bank account many years ago now, it was starting to tend to my financial well being financial well being is one of the eight spokes on my well being wheel that I know that we need as human beings to thrive. 

So I have been maintaining a weekly ritual that I call Friday Financials that nourishes me in mind, body and spirit that that weekly Friday financial check in is all about maintaining a grounded balance and intentional practice, have tended to my current Money Story. 

Rather than put my head in the sand — and I have clients who come to me saying I put my head in the sand when it comes to money — rather than suffer through the feast or famine ebbs and flows with the head in the sand, the financial wellbeing check in ritual is as much about goal-tending as it is about paying the bills and invoicing clients. 

It is much about seeking peace around the state of the bank account as it is about making sure that I am staying in check around my mindset around money. 

I am sharing my own financial well being check in ritual now.

It is a system. It is a ritual. It is a well being aspect, but it’s just one of many. 

And so you are invited to go and grab that it is completely free. 

5 Prompts for a Soulful Mid-Year Review for Creative Entrepreneurs

5 Prompts for a Soulful Mid-Year Review for Creative Entrepreneurs

Running a business is not just about money — it brings meaning and purpose to our lives.

To be #BusinessBrave means we pour our heart and soul into what we offer, how we offer it and who we serve — without apology.

And, while we must keep our business separate from our soul-selves, we must also recognize that the kind of energy WE bring to our business is the energy our clients and possible clients experience.

So, your business … it’s personal.

So invest in yourself, the CEO, the owner, the leader, the founder.

5 Prompts for a Soulful Mid-Year Review for Creative Entrepreneurs

  • How am I different right now compared to the beginning of the year? What is still the same? Is that OK with me?
  • On a scale of 1-10, how much risk-taking have I done? If I invested in being more courageous, what would change for my business?
  • Am I leading or being dragged?
  • What am I being called to create or make this year that hasn’t yet happened? What is stopping me from making this happen?
  • What goal can I let go of now because this isn’t the right season or timing?

This midway point in the year is a great time to make space to reflect and contemplate not just on the numbers of your business — which may be out of your control — and, instead, focus on who you want to be and how you want to lead.

Which question speaks to you the most? Share in comments.

3 Paradoxes of Money Making for Conscious Entrepreneurs

3 Paradoxes of Money Making for Conscious Entrepreneurs

One of the key elements of being a stress proof entrepreneur is being resilient.

And to be resilient you have to take extremely good care of yourself in mind, body and spirit — including your financial wellbeing.

But, here’s the thing.

If your bank account is in a scary place, you’re not going to feel good no matter how much self-care you do.

Your wellbeing requires a healthy bank account.

This is how I define true prosperity — if you are able to feel good in all areas of your life because you feel safe, you feel secure and you can use your resources to help lift others up.

Too many of my good, good entrepreneur friends are sacrificing safety and security for doing the right thing.

Their own ability to thrive and prosper are hindered by being caught in the web of paradoxes of earning an income and making money as conscious entrepreneurs.

When your financial wellbeing is low, you will feel it in all areas of your life.

This month I’m focusing my work around what it means to practice liberated money practices, a concept I have been learning about and really focusing on for a very long time as an online creator and coach and that has been reiterated I’m really redefined by the work that I’ve been doing this year with Kelly Diehls and her We Are The Culture Makers Program.

Your financial wellbeing matters just as much as your physical wellbeing. Feeling safe and secure is vital to your own flourishing. You must make earning a thriving income a priority.

I can speak from personal experience that for a long time I had my worth tied up in my bank account — and this is a topic I’ll be exploring in the next episode.

Once I learned to cut my worth off of my income, I found another issue.

I was so busy trying to be nice, to be good to people that I had sacrificed my own thriving and flourishing.

And I can tell you that I was doing a lot of self-care but as long as I was pinching pennies and working hard to make ends meet — and experiencing countless nights of insomnia on how the mortgage would be paid …

I suffered.

I really want to talk about paradoxes that we as highly conscious wholehearted entrepreneurs bring to the table and the conditioning that we have been informed by around money making.

Listen to this episode now — or keep reading below.

I talked about money in the last episode on my framework of Money, Meaning and the Greater Good and how we can build businesses that don’t really truly bring all of that to the table so that we are not depriving ourselves of money, we’re not depriving ourselves of joy and we’re not depriving the world of our activism or our beliefs or our strengths or our values.

When we build a business based on those three things, we thrive.

But all too often now we are surrounded by a great sense of greed and unethical sales strategies.

I want to tell a story. I’m in a Facebook group where the leader is all about helping you make a lot of money by offering high ticket offers. I was brought into this group by a third-party. It’s not my kind of group but I enjoy seeing what the leader of the group is saying from time to time.

But recently, this group leader started to call out the “ethical sales” movement which I am a fan of and follow wholeheartedly ….

This entrepreneur is making millions of dollars by selling offers strictly to help people try and make millions. She was calling out ethical marketing advocacy as being harmful to women and preventing us from being able to make money.

I was watching this thread and in the responses to it because I am I am a proponent of an ethic of care and love and concern in our sales in our marketing but I’m also a student because I still have work to do on how to incorporate all of this in and still make money.

To call out ethical sales and money making without encouraging conscientiousness is harmful. I was glad when another more active member of the group said as much.

The truth is that making money ethically is harder. Much harder. But it’s not impossible.

I’m earning a thriving income right now and I’m doing it in a way that feels good, feels aligned and feels ethical and I’m being conscientious — very conscientious — about my practices.

But it’s not easy by any stretch.

There is a lot of mixed up information out there that has people confused and doing things like tactics and strategies that may not always work, that won’t feel good to you.

I am talking to conscious entrepreneurs right now. This is for those who struggle with asking for money, asking for the sales, who struggle with pricing.

So I want to talk about some of the paradoxes of money making as conscious entrepreneurs or conscientious entrepreneurs.

Here are 3 Paradoxes in Money Making as Conscious Entrepreneurs


so the very first one that I want to address right upfront is the most obvious and that is our pricing oh there is so much juicy loaded complicated stuff stuff it is stuff around pricing and everybody seems to have the answers and I don’t know that anybody is correct I don’t know that anybody is wrong I just know that it is loaded and it’s filled with paradoxes.

There are essentially three school of thoughts around pricing. If you charge too much, you’re pricing out marginalized people and being inaccessible. If you charge too little, you are under earning and undercharging, which can make your work seem less valuable. The third way, which is the way I support, is finding the just right number that allows you to thrive while also keeping pricing accessible for most of your aligned clients.

THE MONEY MOMENT: Do what you need to thrive financially and what feels right for you and if it’s working, it’s working and if it’s not it’s OK to switch things around. Don’t charge X rate because someone else says you’re too cheap. Do you have enough money coming in at the rate you have and are you able to maintain a high level of capacity for those clients and the rest of your life and business? Then it’s enough.


We learn at a young age that time is money. And so one of the paradoxes we are seeing now is a real movement to make more and earn less. And, at the same time, a whole lot of hustle and grind is unfolding for people hoping to get lucky and strike it rich. As it turns out, time is money. Making money takes time. We either want ease or we want money. It’s rare that we get both.

THE MONEY MOMENT: Do what you need to do to handle the important stuff and when things are fine, let them be fine. See a therapist or work with a coach on how to cope through or how to make moves that are for future self and future business impact. Don’t waste time wasting time for that time is money conditioning.


Another paradox is in money making to thrive. Conscious entrepreneurs don’t want to look greedy so they tend to undersell and undervalue their work and worth. And yet being human is very costly and money is needed not only to survive but to thrive. This paradox of greed vs. thriving is important to break down.

THE MONEY MOMENT: Do you have enough money to pay your bills and feel like you are living a prosperous life? Do you have just enough, barely enough or plenty? Let this guide you on how much more pushy you could stand to be. Honestly? I could use more money. We have a lot of medical bills and inflation. I need to be more pushy so that I am experiencing prosperity.

Prosperity should be available to everyone. And, that may mean you have to learn new ways of putting your work into the world. As I have mentioned, my framework of being Business Brave is all about ensuring you thrive because you are running a business that is making money, making meaning for you the founder and making a difference in the world either directly or indirectly.