7 Signs Your Nonprofit Needs a Strategic Plan
If your nonprofit feels stretched thin and feeling underwater, you’re not alone. Strategic planning is the process that helps you turn good intentions into a clear, shared and actionable direction....
5 Board Retreat Agenda Items That Re-Engage Your Board
It's that time of year when the wheels of change slow down a bit. Longtime board members are cycling off and new ones are stepping in. It's the perfect window to regroup and gear up for the year...
Why Your Politeness is Leaving Money on the Table (And How to Fix It)
One of the hardest parts of being a small business owner or business leader is making the ASK—and following through on it. When I work with entrepreneurs who want to grow their revenue, most of our...
Permission to Stay True to Your Values: What Target’s $4 Billion DEI Mistake Teaches Us About Strategic Communication
Target's stock has dropped $4 billion and foot traffic has declined for 10+ consecutive weeks following their abrupt reversal of Diversity, Equity and Inclusion policies. The company faces ongoing...
From Silent Struggle to Unshakeable Resilience: My Journey to Helping Business Leaders Bounce Forward
The silence of leadership isolation is deafening — and I've experienced in that silence. If there is one thing I know beyond doubt, it's this: Business leaders suffer in silence when things get hard...
Permission to Stop Performing: How I Built an Authentic Marketing Strategy That Actually Works
In a digital landscape dominated by dance trends, viral challenges, and attention-grabbing antics, many business owners are asking themselves: "Is there a place for me if I don't want to perform?"...
Is Your Social Media Strategy Hurting Your Business? 5 Signs It’s Time to Reassess
When was the last time you asked yourself if social media is actually helping you reach your business goals — or, just draining your energy? In our hyperconnected world, you may assume that social...
My Must-Have, Low-Tech Stack for Slow Marketing and Coaching
In 2013, when I started my entrepreneurship journey, it was enough to just have a website. In fact, my first claim to fame was a viral Mother's Day post that spread through the Blogger.com...
Wintering for the Driven Female Entrepreneur: Finding Rest in the Midst of Hustle
The winter season whispers promises of rest and joy, yet for most female entrepreneurs, it feels like anything but a peaceful pause. As the New Year approaches, the pressure to gear up, strategize,...
How To Thrive (Not Just Survive) Through Business Uncertainty
On a recent trip to the ocean, I excitedly walked down to the water's edge and did what I have done every summer for the past 11 years. I cast a set of wishes into the ocean by tossing a few shells...
8 Essential Slow Business Time Management Practices
As a small business owner, you're carrying a world of responsibility on your shoulders. Whether you're a solopreneur wearing all the hats or leading a small team, one universal truth remains: the...
3 Business Momentum Zappers to Stop for Greater Success
If you want more momentum in your business, you may have to stop doing a few things that you are caught up in as a business owner. When I'm working with a founder who is trying to get more traction...
Hello! I’m Shawn (she/her).
I am an Impact Catalyst™ for nonprofits & small businesses looking to have more clarity and purpose for the work they do — while maintaining capacity and wellbeing.