Design Your Bravest Business Year Yet!

a soulful, self-led 2024 Annual Goal-setting program for founders & creatives

You know you are capable of so much more … so why do you stay in your comfort zone?

It’s time to expand what’s possible.

It’s time to give yourself the space to imagine yourself feeling safe enough to take big risks.

It’s time to Design Your Bravest Business Year Yet.

Introducing a soulful and nourishing self-led Visioning & Planning Program made for visionaries and entrepreneurs who want to push themselves to be braver than ever in 2024.

This program is designed to stretch you, challenge you and open your eyes — and heart — to what’s possible for you and your business in the coming year.

Grab your favorite pens, a cuppa and your best notebook and let’s get started … Designing Your Bravest Business Year Yet.

This self-led program will guide you through choosing powerful game-changing intentions and goals rooted in possibility & courage — so you’ll want nothing but to take action toward your vision.

What is the Design Your Bravest Business Year Yet program?

This soulful, self-led coaching program is designed to open your imagination for what’s possible, tune in to what you really need and want and help you choose your Brave YES Core Focus and Goals that will help you take yourself and your business to your next level of success.

You’ll walk away with clarity on your YES goals that feel good in your body — and will move the needle in your business.

When you choose to play bigger, you’ll walk to the edge of your comfort zone, slowly expanding your resilience and courage muscles.

My Design Your Bravest Business Year Yet Program will guide you through a soulful visioning and goal-setting process that isn’t about numbers and suffering through the daily grind — but about goals that light you up give you — and your team — energy!

This self-led program is all about giving you time and space to think, dream, tune in and get clear on what you need to thrive in 2024.


What to expect in the Design Your Bravest Business Year Yet Program …

2023 Year-in-Review + Inventory

In order to Brave Up, you need to know what areas of yourself and your business needs to be upleveled.

You’ll spend the first several prompts taking inventory of your business wellbeing needs and your desires and dreams. You will have several exercises to do to bring out what is working and what’s not.

Unearthing Your Brave YES Core Focus for 2024

Then, once you have a good idea of what’s working well and needed, you’ll narrow your focus to establish what I call your Brave YES Core Focus.

This is the essence and will be the foundation of all your business actions all year long. Here we’ll find your Brave YES — that one thing that’s going to move the needle in your business.

Goal Storming + Setting a Brave YES Expansion Goal

Finally, I’ll walk you through a few more exercises to unearth the pathway for your Bravest Business Year Yet.

This final exercises will help you identify what you need to do to have your Bravest Business Year Yet.

You’ll walk away with your core focus and 6 goals for the year — all designed to help you show up and experience your bravest year yet.


Left to your own devices, you’ll likely pick the same old same old goals for your business that you have in the past or you’ll chase the shoulds.

YOU need new perspectives and playfulness to play deeper and to create more meaning. You need to think outside your cozy comfort zone and imagine possibility in new ways. You need a soulful space to explore and expand what’s possible for yourself and your business.

Design Your Bravest Business Year Yet is not another business planning program focused on numbers and shoulds.

It’s a soul-stirring, action-oriented playful and powerful goal setting dreamstorm and planning experience. You will have ah-has. You will feel energized. You will be ready to celebrate yourself like you never have before. There will be gold stars for engagement. I’m here to help YOU RISE higher in 2024.

Design Your Bravest Business Year Yet is designed to offer you fierce support, audacious insights and Brave YES Goal-Setting and Planning Tools to help you define your bravest year yet in business.

Here’s what to expect >>>>

Download the 2024 Design Your Bravest Business Year Yet Workbook

This workbook is your anchor for this program. It includes every Brave YES coaching prompt and possibility exercise you will be offered. And, this workbook includes direct links to all the audio lessons where I walk you through each exercise along the way.

Devote a Whole Day to Your Dreams and Plan

Since this program is self-led, move at your own pace. But, please note: When you gift yourself space to dream, nourish and uplift your vision of what’s possible for you and your business, amazing outcomes will unfold. 

Invitations to Join Design Your Bravest Business Year Yet Office Hours with Shawn

As you work through the Design Your Bravest Year Yet prompts and exercises, you may feel stuck or overwhelmed or confused. That’s why I’ll be offering sacred office hours for you between November and January. You won’t be on your own. Unless you want to be.

Build Your Bravest Year Yet Master Plan with Post-Retreat Resources

Once you explore what’s possible and nail your Brave YES Core Focus and Goals, you’re going to want to get a plan together. Once you communicate with me that you are all set with your goals, you will receive post-retreat resources to help you set metrics of success and important milestones. These resources will set you up for success — not leave you hanging.

Program Details

Design Your Bravest Business Year Yet is a self-led program designed. to shake you up and wake you up. It’s as much soul as it is strategy.

You can expect nourishing, contemplative visioning and goal-setting exercises and prompts best for creators & entrepreneurs and mission-led CEOs. 

Upon registration, you will instantly gain access to the program material as well as invitations to Brave Action Office Hours with Shawn, which will be offered at varying times and days.

Early Registration Bonus: Register before Dec. 14 and you’ll be invited to join me for FREE for my 2024 Brave YES Vision Board Workshop and Holiday Party on Friday, Dec. 22 from 1 to 2:30 p.m. EST.

hello! i’m shawn (she/her)

I’m a Business Strategist & Coach for female thought leaders, entrepreneurs and creators who are ready to Brave UP and take bolder risks to reach your visibility, capacity & revenue objectives.

I am the host of The Brave Yes Show, a podcast that explores the messy and hard parts of taking risks and setting boundaries in your business.

My work is rooted and influenced by years of study in resilience + well-being practices, courageous living, self-discovery journaling, spiritual soulcare, mindfulness, positive psychology, and brave leadership. I am married to Dan and a mom of twin teenagers. A coffee fanatic. Plant lover. Nature enthusiast.

What you’ll walk away with … 


  • A clear Brave YES vision based on what’s working and what’s not.
  • An inventory of the 8 areas of business wellbeing.
  • An understanding of your unique courage strengths.
  • A clear picture of what’s been holding you back.
  • What you need to feel more alive and energized in 2024.
  • A Brave YES Core Focus.
  • Up to 6 Goals to support your focus.
  • Resources and Support to map out your 2024 Bravest Business Year Yet plan.





The program mission is to help you create a Brave Yes space for dreaming, visioning, and stretching.

SPACE TO ASSESS — The program will offer you prompts for deep contemplation and reflection to help you get clear and find clarity around what has been working well for you — and what is not. 

SPACE TO ALIGN — You will be invited into a lot of powerful questions to set yourself ablaze with momentum and desires of what you want to invite into your life over the next year. You will have a chance to reflect and consider all areas of your business and creative vision.  Prepare to be amazed by your own possibilities. 

SPACE TO ACTUALIZE —  During this sacred space of time you will prepare to put everything into action to have your BRAVEST business year yet. You’ll want to have markers and different colored pens close by throughout your time working on this program.

Frequently Asked Questions

Please reach out if you have questions that are not addressed here in this FAQ.



This program is simple … 

1. You will download the workbook

2. Inside the workbook, you’ll find links to each exercise to listen to an audio message to walk you through.

3. There will be office hours on Zoom 2x a month in December and January.

4. You may wish to print the workbook or use a journal and save the ink. We have also made the workbook editable so be sure to save your edited version after you make changes or additions.

5. I encourage you to do as much of this work away from your typical work station. All audios are easy to access from any device. 


You won’t need anything other than the workbook, a device and some journaling materials. However, if you feel stuck or overwhelmed and would like to book a private coaching call to support your Bravest Busines Year Yet Goal Setting, you can do that here:


I would give yourself a full day or two half days to work through the material. You could also devote an hour a day for a week or so. It’s self-led so move at your own pace! However, be sure to get started so you don’t miss out on the limited time office hours.


My biggest takeaway for this workshop: It helped me sit with myself and process myself more and gain clarity..

“My biggest takeaway for this workshop: It helped me sit with myself and process myself more and gain clarity. I still have a lot to process but I can see that my brave power moves are coming from my joy.”

— Dr. Jane Kim Yu, Artist and Creator

Dr. Jane Kim Yu

She curates such an uplifting group of women who really hold space for each other’s dreams. If you need a little shake-up, Shawn’s your woman!

“I’ve done lots of business planning over the years, but Shawn’s approach allowed me to think about my business in a whole new way. It was a celebration of making space for what I really need, not just what I think I ought to be doing, By the end of the retreat, I had already made some big shifts in what I was going to and not going to do next year. She curates such an uplifting group of women who really hold space for each other’s dreams. If you need a little shake-up, Shawn’s your woman!

— Michelle Clayton, Founder of Let Her Fly Branding

Shawn’s approach helped me see my business and my abilities in a different light and got me excited for what’s next.

“I’ve done lots of business planning over the years, but Shawn’s approach helped me see my business and my abilities in a different light and got me excited for what’s next. I’m so glad I made the time to attend this retreat — it was equal parts inspiring, practical and illuminating!”

— Charmaine Dymond, Freelance Writer

Ready to DESIGN your BRAVEST business year yet?

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