6 Goal-Setting Mistakes One-Person Business Owners Make

6 Goal-Setting Mistakes One-Person Business Owners Make

You started your business for the freedom it would give you and then you quickly learned that to offset that salary you once had working for someone else’s company, you don’t have as much freedom as you’d like.

In fact, it’s a lot more work than you thought and there is a constant piling up on your to-do list.

This is the life of a creative solopreneur and personal brand.

We currently have a lot of personal brands, thought leaders and creators trying to make it as one-person businesses and, therefore, a lot of amazing people trying to make it big in this world.

Your success doesn’t have to look like everyone else’s …

The thing is, though, being a solopreneur means that for every YES, there must be a NO, and for every NO, you are making space for a YES.

Not all goals are created equal and all too often I see solopreneurs setting themselves up for failure by setting goals that are actually designed for a team — and not a one-person solo show that centers their thriving and prosperity.

I’ve been a solopreneur for 10 years full-time and I made these very goal-setting mistakes more than once — until I learned how to truly set goals that put a fire in my belly AND were doable.

6 Goal-Setting Mistakes One-Person Business Owners Make

You Set Goals That Are Too Big

Planning too audacious goals without the capacity — or the resources is a common goal-setting mistake, especially for solopreneurs and personal brands. After all, are we even good enough if we aren’t pushing ourselves to some ridiculous standard?

The thing is, though, when you’re truly going after really big goals, you need a sustainable strategy and unwavering and unconditional support — as well as compassionate accountability.

Your partner — who has their own life goals and challenges — does not count in most cases.

I’m a big fan of audacious goals — things that are going to move the needle in your business — but I never set a big goal without the support and resources in place. I’ve learned that when I do that, I am 3x more successful with achieving my goals.

TRY THIS: Set goals that are connected to successes you’ve already had. Build on the work you’ve already done and stretch yourself to take those even farther.

You Set Goals that Are too Small

If you set goals and cross them off the next week or two, that’s a sign that your goals are a bit too small. This is another common goal-setting pitfall I see with solopreneurs and small business owners.

When you are setting goals that are easily crossed off that is evidence that your goals are actually tasks — not goals.

More often than not most solopreneurs are playing too small because they are at capacity and don’t have leftover reserves for anything more than they must do. If this is you, consider devoting yourself to up-leveling your capacity by creating simple, joyful and sustainable systems and operations, setting bolder business boundaries and designing a business for what I call The Entrepreneur’s Freedom Trifecta is essential.

Goals should have some reach to them, some grit required — and the right goals will need a strategy and tactics to make happen.

TRY THIS: Put your goals to the test by asking if it will make a difference a year from now — or not? If in a year you will forget it even happened, it’s not quite big enough.

You Set Goals that are Shoulds

Possibly more derailing than all the goal-setting mistakes listed here, setting SHOULD Goals is the one that often causes burnout and resentment in a business.

Should goals are often based on what others are doing — or saying you should do. These goals are often created by watching online gurus or speakers talking about their own goals — or from reading articles or books.

An example of should goals that I see happening a lot right now is posting on social media even if you hate it or pitching podcasts even if you don’t feel comfortable doing so.

Setting goals based on where you “should be” is usually out of alignment with what you really need right now for yourself and your business and can cause a serious case of shiny object syndrome.

Should Goals are also distractions to doing the real work that your business needs — which is often a simple revenue sustainability plan.

TRY THIS: Do a deep assessment of what you truly need to take your business to the next level and set goals that will get you where you want to be — not where others are earning money on taking you where they want you to go.

READY TO DESIGN YOUR BRAVEST BUSINESS YEAR YET? Register now for the upcoming half-day retreat that will walk you through an assessment process to find brave, authentic and joy-based goals to grow your business. Sign up for the retreat here.

You Set Goals That Are Out of Your Control

This goal-setting mistake is the one I could share as a TedTalk right now.

This one is about choosing business goals that are out of YOUR control and, therefore, create a constant feeling of failure.

When a goal is out of your control, it means you are trying to reach a number goal that is based on other people’s actions such as hitting a certain sales goal or revenue goal.

For a solopreneur, revenue is your job but so are a million other things. So your goals need to be well within your control to make happen — rather than hoping things will work out by what other people do or do not do.

At the upcoming Design Your Bravest Business Year Yet you will learn going how to choose audacious goals that are well within your control. Not easy goals, but goals that will uplevel you and redefine YOUR comfort zone.

TRY THIS: Check in with every single goal that you set and make sure the outcome uses strategy and tactics that are 100 percent in your power — and if you aren’t sure if it is get the support you need to make sure you can make it happen.

You Set Goals that are Beyond Your Capacity

Sometimes we take on more than we can chew — in food, and in setting our business goals as one-person business operations.

I know I have done this — with both food AND business goals.

We have such good intentions!

When your goals require more time, energy and resources than you are able to give, you need to either scale back or level up and maybe a one-person business isn’t going to be enough capacity to do the work needed.

When you don’t have the bandwidth to do everything that is required, this can lead to a feeling of defeat and not being good enough rather than an acceptance that you may be feeling like the bottleneck in your own one-person business.

Ease is always important and so setting goals that will keep you motivated AND feel like ease is essential so that you feel momentum and traction at every turn.

TRY THIS: Rather than downgrade your goals, upgrade your capacity! There are many ways to do this including getting added support, creating sustainable systems, and taking care of yourself in mind, body and spirit.

START A MONTHLY WELLBEING CHECK-IN! Every single month, usually on the first of the month, I do a wellbeing inventory of myself to see where I need to shore up my mind, body and spirit. Learn how to do this for yourself here.

Stop Setting Goals that ZAP your Creative Energy

Forgetting yourself and your role in the business goals — if your goals are constantly about climbing, chasing, and striving to meet the next number or deadline you may put your own creative and life desires on hold until SOME DAY.

Some day when I finally hit 7 figures … someday, someday, someday.

These kinds of goals sound good on the face but often take away your joy and your ability to be present for your life and family right now. Building a business that is successful is a lofty goal — but if you have to sacrifice your joy now, it is worth it? To some, yes. To many, no.

Toxic productivity is a constant state of needing to improve on everything in yourself and your business and not ever feeling satiated by those attempts. In other words, no matter how many hours you work, it’s never enough. Toxic productivity — doing shit for the sake of hitting some boring business numbers — is the biggest creative energy zapper you will tackle in your business.

TRY THIS: Joy comes from having more space rather than less, more freedom rather than less. Sometimes the best goals are going to free you up and give you more time for yourself and your passions. Consider if your goals are going to require more of your time — or create more space.

It’s time to channel your Inner Goldilocks & Find Your Brave YES Goals

The truth is that choosing goals should be intentional and joy-filled — not just strategic.

Sometimes it can feel like we’re Goldilocks trying to find the right goals.

Too big.

Too small.

Sometimes we hear the “jump off the cliff and do the hard things” voice that tells us to set big, hairy, audacious goals and suffer through to make them happen.

  • These goals wear a passport tied around their neck and work 4 hours a week out of a rental in Bali. Just thinking about these goals induces panic and anxiety.

And, then there are the slow and boring “business as usual” goals.

  • These goals wear a suit and tie and mingle at Chamber events. These goals are like sitting on the couch in your sweatpants and drinking tea. You know you should do more but … why bother?

Instead, I encourage my clients to set Brave YES business goals.

What’s a Brave YES Goal?

A Brave YES goal lands “just right” … and hits you square in your Expansion Zone, meaning it’s designed to help you grow into who you need to be and how you want to show up SO you can hit all of your goals.

This kind of YES goal feels good in your mind, body and spirit because it’s designed for you and who you want to be in your business and how you want to run your business — on your terms.

Every part of you says YES so it’s also a no-brainer to make happen.

The Expansion Zone is where you walk to the edge of your comfort zone, slowly expanding your resilience and courage muscles.

  • Expansion Zone goals wear bright orange and funky glasses and hang out in a cafe enjoying fiery conversations. These goals get you up in the morning and energize you.

During Your Bravest Business Year Yet Retreat, I will guide you through a 2023 goal-setting process that isn’t about numbers and shoulds — but about heart and soul — and all of it will be 100 percent within your control to make happen. I will inspire you to choose clear, courageous objectives that creatively stretch you AND create momentum for you and your business in 2023.

Join me on November 18th for a Virtual Retreat to Design Your Bravest Business Year Yet.

Hey, Quietly Powerful & Creatively Passionate Biz Owners!

This is not your average “business as usual” annual planning retreat. Because YOUR business isn’t average. Or typical. And neither are YOU.

So why set boring business goals? 😍😝

Join me on Nov. 18 — and we’re going to take things up a notch for your 2023! 🔥💥🚀

4 Reasons You Feel like the Bottleneck in your One-Person Business

4 Reasons You Feel like the Bottleneck in your One-Person Business

Are you the bottleneck in your one-person business?

Believe it or not, this is often the case for solopreneurs.

The problem with doing it all yourself is that you are responsible for doing it all — yourself.

And so, naturally, you are the one to blame yourself, your circumstances, or your strategy for not achieving your business goals.

But, here’s the thing: When you are a one-person business you are holding more than a business — and so treating yourself like a company when you are just one person is setting yourself up for failure.

If life keeps knocking you down, blaming yourself for your life circumstances isn’t fair to you. It’s also letting a whole of others off the hook.

This is where I come back to two sayings I’ve used with my clients whose life circumstances are a challenge over the years …

Start where you are.

Bloom where you are planted.

If your life circumstances are not in the way, it’s then either you or your strategy. My guess is before it’s you, it’s your strategy — or, more commonly, your lack of one.

Your goals and vision require a strategy. The more clear you are on what that strategy is the more clear it is on what actions to take. You must know where you want to go and how you want to get there. Actions then become no-brainers.

But, if you have all of that, and you are still not performing at your own personal peak level, then we likely need to get to the root of things. Like your fear. Like your capacity. Like your routines. Like your doubt.

I secretly love it when a business strategy client tells me she’s grappling with fear.

We’ll be in the middle of a conversation around lead magnets and messaging when she’ll say something like … but I’m afraid none of this will work.

That is the kind of self-sabotage I can work with!

The VISION is always a little tricky. I talked about that last week.

But, when we set the right goals and are super clear on what actions need to happen, a beautiful alchemy takes place in our creative flow.

Listen to this episode now: Are you the bottleneck in your one-person business?

3 Reasons why You may be Feeling like the Bottleneck in Your One-Person Business

  • you are lacking clarity
  • you are lacking capacity
  • you are lacking courage
  • you are lacking consistency

Getting beyond yourself and making sure you are not the bottleneck in your business is a 3-fold process in my Brave Yes Business Empire Building Coaching Program.

Here’s what that looks like …

Managing your life circumstances is a big part of the work I do with my clients because as a working mom of twins for 10 years,

I get that sometimes life is going to life. But that’s actually no excuse to not do the things you want to do. At all. We just have to get creative with it. Life is going to life. Period. I’ve talked about this a lot. I’ve heard of some major things disrupting business as usual lately — Covid, moving, major health issues, kid diagnosis and behavior, parent illnesses or diagnosis — or even deaths. Managing a business through this is about supporting you as you navigate the messy middle of chaos — and making sure you are doing the essentials.

Designing a strategy that works for you, your values, your strengths and your expertise is the next step.

This strategy needs to be simple, sustainable and repeatable. It also needs creative flexibility for you to thrive in any circumstances. Period. Your resilience will only get you so far. Your strategy needs to serve you.

Finally, we need to address your capacity container.

If fear or doubt is blocking you, it will cause procrastination. If you are burned out on client delivery, we’ll need to shore some things up so you have time for the other parts of your vision to be implemented. If you are exhausted before you get to your marketing, we’re going to need to find out why and get to the root of your exhaustion.

Hey, Quietly Powerful & Creatively Passionate Biz Owners!

This is not your average “business as usual” annual planning retreat. Because YOUR business isn’t average. Or typical. And neither are YOU.

So why set boring business goals? 😍😝

Join me on Nov. 18 — and we’re going to take things up a notch for your 2023! 🔥💥🚀

How to Set Powerful Business Goals for Your One-Person Business

How to Set Powerful Business Goals for Your One-Person Business

If you are a solopreneur, you wear a lot of hats and cover a lot of ground in your business each day.

And, since you are both the marketing department and the sales department, it can be hard to move your business ahead while being super attentive to the client delivery work that pays the bills.

But YOU know you are capable of so much more.

And you know you have transformational work to share with this world.

So, why are you so busy being busy and playing small?

I’ve been a full-time creative solopreneur for 10 years, singlehandedly managing a 6-figure membership community, a private coaching program and my own marketing — with relative ease and joy along the way.

I work with my solopreneur clients who are trying to grow their brand image and authority AND stay committed to what I call The Entrepreneur’s Freedom Trifecta — the space to do what you want to do in your life and do work you love as well as operate fully as yourself — on establishing sustainable, supportive systems as well as making courage moves to uplevel your sales and visibility.

In this post, I am sharing how I view goal-setting in business as someone who has no interest in scaling my business in the future or operating a “business as usual business.”

Are You a Pantser or Planner?

I remember one year inside my membership community, one of our members did a No Goals Year.

I was intrigued.

No goals?

Of course, there are some people who can get by with a few of their friends and no goals.

I am not one of those people.

In fact, there’s research that shows that working toward meaningful goals is a clear act of well-being and experiencing positive emotions.

I would agree.

Most of us need goals to work toward to create meaning in our lives.

Our business is no different.

Over the years, I have come across three types of goal-setting and planning types in the small business world:

The Pantser

This is the kind of entrepreneur who tends to wing it and fly by the seat of their pants with just a running to-do list or three. They don’t like to be tied down and really love to let their intuition guide them.

They have goals but they may or may not work toward them.

They wake up and let the day decide what they will tackle next.

Their process is messy and free-spirited and they are sometimes OK with this but often wish they had more structure, more of a plan and a clear path to follow.

They want space and flexibility throughout the day for creative inspiration — and for their busy life — and to always have a plan in their back pocket for when blocks of time clear.

The challenge for a Pantser is not really making a dent in things over time because you can easily get off track or distracted. Plus, the biggest challenge here is not being consistent.

In coaching, I work with Pantsers to have more of a planning system to follow.

The Planner

A planner, on the other hand, has everything mapped out and ready to go and lives and breathes by their to-do list that has been planned in their day to the max. They follow this plan to a T knowing exactly what needs to be done on Tuesdays at 2:45 p.m.

They have goals — maybe too many goals and their day is dictated by trying to reach them. They reach their goals through a linear timeline.

The challenge for Planners is they leave very little space for things they truly want to do or very little freedom for spontaneity and joy and they end up feeling frustrated and resentful rather than inspired and creatively motivated.

In my coaching program, I work with Planners to free up space to make more time for doing what is needed to reach the big outcomes they want to see in their business.

The Visionary

A visionary is an entrepreneur who loves to set the vision and build a plan but doesn’t necessarily want to execute on the plan, verbatim.

Instead, their plan is a loose map to follow that leads to their outcomes but it’s not a script to follow. It’s a vision — an idea they are headed toward — but not an exact set of directions.

They have a vision and goals and they work toward them — but with creativity and flexibility.

Visionary types have the best of both worlds — a clear direction of where they want to travel as well as not over-planning and over-scheduling themselves to the point of zapping their creative energy and joy.

The Visionary has a gift for using intuition when parts of the plan need to go — and when they need to buckle down and focus on making the plan happen. Their execution is focused and aiming but with a good bit of freedom on HOW their plan will happen.

I am a visionary type.

I always have a plan.

I rarely follow the plan verbatim.

And I always reach my goals — just rarely in a linear fashion.

Clearly, no matter your style of planning, you must find equanimity and balance in how you approach choosing and reaching your goals.

I’m a fan of being super creative and operationalizing joy in all things — including in how you set your goals and strategy and how you create rituals, routines, and habits to see them through.

Brave Vision vs. Brave Actualization

I talk a lot with my clients in Brave Yes Business Strategy Coaching about having a clear and powerful vision that is focused on what you want to happen in your life and business.

Your future business dream is just a dream until you write it down and start to take it seriously.

This is where a Brave YES Vision turns into Brave YES Actualization.

Actualization is tricky.

It’s tricky because we’re human beings, not human doings.

We are not computers with perfect computing and execution.

We are living, breathing souls with life circumstances to account for every single day.

  • The senior dog needs to be let out.
  • The puppy needs attention.
  • Heartbroken kids need to be tended to.
  • Health issues that rock our world.
  • Insomnia.
  • Complex relationships and emotions

So, what I mean is … we’re all carrying quite a load and it’s no wonder actualization doesn’t always match the vision. We must remain bendy.

When you are building, creating, or starting anything, the final product may not match the vision you had in your mind — the one you so clearly mapped out and put into the planning of it all.

Your plan was just your ideal vision on paper.

That’s where the work begins.

And, your vision informs your strategy. And your strategy informs your goals. And your goals inform your tactics and tasks.

When Goals Aren’t the Goal

I have never set traditional business goals. I am not a traditional business owner or strategist.

For one thing, I have never had anything other than an online business. From day one my clients have been all over the world: Australia, the UK, France, Germany, New Zealand, Malaysia, Canada, and more.

For a second thing, I have never set a goal to make X sales in a year or to earn Y amount of revenue.

Much of my revenue — which has been ample enough to sustain my full-time work-at-home status — is a byproduct of doing work that I absolutely love all the time.

My particular way of goal-setting is more visionary, more macro-focused.

When goals are based on numbers we lose the human side of things — especially for ourselves.

When really, what you want is to see a change or to have a certain experience.

When you set goals without knowing how you want to feel you are likely in Should Land.

Instead of setting should goals or one-off goals based on comparisons and other metrics, consider aiming toward outcomes.

In other words, focus on the outcome you want.

Adjust your AIM and You may Hit your Goal!

As a business strategist and courage coach, my clients come to me because they aren’t hitting their goals and so we begin with one thing — changing their aim.

My method is in The Art of the Aim and it’s essentially about changing HOW you are aiming toward your target and doing what it takes to get closer and closer to your target.

You don’t just shoot an arrow.

You have to develop the right stance, the right focal point, the right aim.

When you focus on HOW you are going to reach your goal, more than the goal itself, magic unfolds — and I see this with my clients.

  • One just said a Brave YES to sticking to a chill vibe marketing plan and brought in a ton of new members to her online membership community — all with a clear understanding of the outcome.
  • Another is happily booked as a consultant company that she’s running on her terms, not industry standards — and is now busy enough to grow a team so she has more time and space for running her business and building her expert platform.
  • A third is close to having her group coaching program up and running – a dream she’s had for years.

By changing the aim to reach their Brave YES goals, the focus shifts to execution, not the outcome itself.

The Art of the Aim works powerfully because it’s focused on YOUR journey, not your destination. You don’t need to set number-centric goals to thrive in business.

When your goals are metric-focused rather than aim focused — which is what I love to work with my clients on — you end up chasing numbers and not joy.

When you are AIM-focused, you are putting energy into the HOW of reaching an outcome rather than the outcome itself. As a result, the outcomes happen.

So, let’s talk about how to create powerful goals that are AIM-focused rather than metrics focused.

Finding the Right Timeline Target for Your Business Goals and Outcomes

There’s a lot of chatter in the collective about how far out you should set your vision and goals.

I like a lifetime goal to be set for your personal life.

And a 3- to 5-year business vision and goal-setting strategy.

Here’s a little bit about these types of timeline goals:

Lifetime Goals

This is what you are working toward in your lifetime – maybe for yourself or for your career. By a certain age — let’s say retirement — you want to be, do and have what? A beach house? A life of travel? To have no mortgage? Do you want to be a New York Times Bestselling Author?

Lifetime goals are not for everyone. They require you to stay true to one or two visions for your life and if you are someone who is learning and growing fast you may find that your life goals change. Or, perhaps you need more time to really know what you want later in your life.

Long-term Goals

These goals are often around 10 years out from your life right now. And you know they will take time. Long-term goals are obviously hard to achieve and that’s why they will take years, not months.

Long-term goals are great if you have a set vision for your business 10 years down the road — which often means you have a business you are trying to scale.

Long-term goals are not necessary for every solopreneur. If you have a goal of taking yourself out of your business or changing your role in your business, a long-term goal may be ideal.

Short-term Goals

Short-term goals are the goals most people set at the start of a New Year, a New Season, or even a new week.

These are goals that are more possible to make happen in a shorter window of time — and keep your life and business moving in a steady forward motion.

Most people set short-term goals — and so they work for everyone. But, it is possible to set the wrong short-term goals that don’t help you reach your long-term or lifetime goals. Plus, it’s easy to let your goals be dictated by distractions, what you are learning and consuming and what you see others are doing.

Immediate Goals

These are the goals you wanted to be done yesterday and I am sure they make up a bulk of the goals you are working toward. The goals of the past. The goals you haven’t quite finished or even started working toward.

These goals are immediate because you feel a sense of urgency behind them. Often, immediate goals precede any long-term goals for the future.

Immediate goals are often what is standing between you and where you want to take your business in the future. These goals are often determined by the things you haven’t done or the things you’ve deemed important in the past. Sometimes immediate goals become our default and we’re working toward things that were once important but we haven’t reconnected within our lives — and yet we still keep working toward them.

It’s powerful to make sure you aren’t working toward immediate goals that are no longer in alignment with what you really want.

What Kind of Business Goals Should You Set?

Process Goals

Process Goals are about the actions you want to take in your business. How you perform your job and there’s almost always a good process goal to put into play in your business — either for yourself or for someone on your team.

I have worked with many solopreneurs over the years and some of the common process goals I’ve seen set are the following:

  • Getting to your desk by a certain hour
  • Updating and Managing your task management system
  • Being consistent on your preferred marketing channels
  • Boldly managing your team and creating a dynamic culture

Learning Goals

I love a good learning goal, honestly.

A learning goal is really about building and bolstering your skills as an entrepreneur or expert in your industry.

Learning how to be a copywriter is a great example of an online business startup.

Another learning goal may be structured around getting better at speaking on stage.

A learning goal is focused on elevating and expanding yourself either personally or professionally.

Maintenance Goals

Maintenance goals are the most underrated and under-used powerhouse of a goal.

Let’s say you are already doing really well in one area of your business — such as sending out a weekly newsletter — a maintenance goal would be to keep sending that newsletter out consistently so you don’t let it slip.

Maintenance Goals simply uphold what you are already doing well at and what to keep doing well at going forward.

Make a list of everything you are doing well at in your business — and decide on a maintenance goal or two.

Outcome Goals

Outcome goals are the results you want to see from the actions you take. Perhaps one outcome goal is to grow your email subscribers.

Outcome goals require strategy and tactics — and then performance.

If your outcome goal is to write a book, you’ll likely need some process goals to add to your plan as well.

Every goal is connected to an outcome. Every goal informs your strategy and tactics.

The stretchier you can get with your goals, the further you will go … which is why I am a fan of also setting Brave YES Goals.

Don’t Forget to Declare Your Brave YES Goals …

As a personal brand and solopreneur, your visibility is essential.

YOU are the business.

You are the lead magnet.

Since it’s so easy to hide behind client work and the day-to-day tasks needed to keep your business up and running, it can be hard to go above and beyond to market your business and boost your own authority in your industry.

This is precisely what I work with my clients on — and we begin with setting a Brave YES Business Vision and Expansion Goals.

During my upcoming Design Your Bravest Business Year Yet, I will be leading participants through a series of exercises and activities to understand what you really want for your business in 2023 and what outcome goals will help you get there. By working on goal-setting in a community setting, participants will have permission to dream bigger and aim higher.

Brave YES Goals stretch you to BE the person you need to be to take your brand and business to its next level.

The right YES goals will …

  • Elevate your authority and grow your brand
  • Grow your income and your Ease-factor
  • Give you permission to run your business on your terms

Everyone’s Brave YES Goals are different and choosing carefully is vital because they will stretch YOU and change your business. The right goals will be just what you need to AIM toward to have the life and business you really want.

Are You Chasing the Wrong Business Goals? The Entrepreneur’s Freedom Trifecta

Are You Chasing the Wrong Business Goals? The Entrepreneur’s Freedom Trifecta

I’ve met with and worked with a lot of entrepreneurs over the past 10 years.

And more than money, the entrepreneurs in my circle want to feel whole, to feel like their work is aligned and a part of how they draw meaning in the world. They want to earn an income consciously and with their integrity intact.

The freedom to be yourself, do what you want, and make a living doing that is the ultimate goal for my clients as a business design strategist and courage coach.

Most entrepreneurs have been conditioned to believe freedom is only found through making as much money as humanly possible and the solution for that is to hustle and grind until you get there.

This results in shoulding your life and business away by chasing all the wrong goals.

Sadly, that often means while you are so busy building a wildly successful business you are also putting on hold who you really are and what you really want until you finally reach the financial success of 6 or 7 figures.

I call absolute BS on that.

It’s a myth that you must scale in order to have enough money to do what you want to do. The toll of growing a business to 7 figures is enormous.

Scaling doesn’t need to be your goal to thrive and flourish — but FREEDOM should be.

I started my first business for one thing — the freedom to do what I wanted creatively and to have the space and time to take care of my daughters when they needed me most. Even at 6-figures, my goal was always to stay in my integrity and live a slow, sustainable life.

Honestly, some entrepreneurs never reach 7 figures. It depends on your service and offer, the market, and timing. It depends on your capacity and your team.

Or, you may get there and still not have true freedom because you are too busy holding up an image or a certain type of identity that no longer fits you but you are stuck in the day-to-day of the business.

This is the Vicious Cycle of Entrepreneurship and I have seen so many trapped in and feeling stuck in year after year.

True prosperity and freedom are much more than that.

Your business should offer you what I call the Entrepreneur’s Freedom Trifecta.

A business designed for the Entrepreneur’s Freedom Trifecta puts your thriving in the center.

Time freedom — The ability to do what you need to do for your life, family, and business and still have time left over for rest, pleasure, and joy. This means being available to your kids at crucial family moment times. This means having time to take good care of yourself in mind, body, and spirit. This means being able to work on the YES projects you want to work on.

Pursuit of Meaning Freedom — The ability to do work that brings you most alive and to have the capacity and space to work on projects that light you up and bring meaning to your life. Not just transactional work but true, authentic superpower and zone of genius work.

Identity Freedom — The prerogative to show up as yourself and be yourself is absolutely a part of the Entrepreneur’s Freedom Trifecta. When you can say what you believe and not worry about the fallout of losing a client, you are experiencing identity freedom.

More than anything, you want to feel free in how you spend your time, how you choose the work you do, and how you show up in the world fully as yourself.

This is the Entrepreneur’s Freedom Trifecta.

And it takes a few Brave YES business moves to make it a reality — before you even hit 6 figures, or 7 or 8.


Are You Chasing the Wrong Business Goals? The Entrepreneur's Freedom Trifecta

Designing a business FOR this kind of freedom is possible. And once you do, it will also bring with it the other kinds of more traditional freedoms such as financial freedom and, if it’s your thing, geographic freedom.

Financial freedom for my clients is not always about scaling.

It’s about paying yourself a thriving wage and paying your team a thriving wage as well — so you can all enjoy a good life.

This means having plenty of resources to live the life you want and take care of your needs AND maintaining ease. This kind of financial freedom allows freedom from worry, stress, and scarcity. As a business strategist and courage coach, I work with my clients on what feels good to make money and pay yourself a thriving wage — with your integrity still intact.

The truth is you don’t need to hustle or scale to experience The Entrepreneur’s Freedom Trifecta. You can design a business for where you are right now and what you need right now — and center YOUR thriving and flourishing — and earning bank will become the byproduct of your happiness and sustainable energy.

To achieve true freedom, you must take bold, impactful, and courageous actions to design and run a Brave YES business empire that centers your sovereignty and thriving in mind, body, and spirit.

No B.S. required.


Are You Chasing the Wrong Business Goals? The Entrepreneur's Freedom Trifecta

Here are 5 Steps to Building Your Brave YES Business Empire where YOU are flourishing and experiencing the Entrepreneur’s Freedom Trifecta with purpose, possibility, prerogative, and prosperity.

5 Steps to Building Your Brave YES Business Empire


The preliminary work I do with every one of my Brave Yes Business Design Strategy clients is to help them find clarity on where they are, where they are going, and what needs to change. This is alignment.

A big part of the alignment process is unearthing your strengths and values and tying those together in a super-defined vision for yourself and your business.

This process includes your work and the life you — the founder — want to lead and begins to look at the business you have and see what’s matching up and what’s not.

Often in this process, we’re doing a lot of new boundary setting and editing of your time and offers. And you are starting to unlearn some No Brain habits that keep you people-pleasing and undercharging for your work.


The big question here: Where you are right now and what you are offering and doing — Does the energy match where you want to go?

During the assessment process, we’re focusing a lot on your capacity — what you can handle right now and what you want to be able to handle going forward — and how to grow your capacity for bigger, bolder goals.

This is where we take a look under the hood of your business and begin to design your money-making strategy and marketing spiral to fit your vision and values and truly focus on what’s going to bring you alive each day.


This is where you start to shine in your newly aligned business strategy.

You are ready to start taking risks. You are ready to start moving into growth mode.

This is when you must start to believe in yourself and what makes you a powerful leader so you can ASCEND and truly stand out and to grown and boost your business.

This is where we truly get into learning and adopting the Brave YES Mindset that will help you take action and really design your business for time, creative and financial freedom — without apology.


Essential to any business is your attraction strategy!

A thriving business is taking visibility risks that Call In your most aligned clients and allows them gracious ways to get closer and closer to your work — and to you — all the time — without you having to go and find them.

This is a powerful part of your freedom.

When you have the prerogative to do what lights you up in your business, the right people will flock to you.

Establish a powerful sales and lead magnet strategy that works for you and your personality and your strengths. This is when you establish a clear system for how to call in your most aligned clients and start to really put your powerful message into the world.


Finally, it’s time to ACTUALIZE your vision for yourself and your business so that you are feeling FREE to be yourself and do your thing.

This is the time to put yourself out there — consistently.

Doing the work — consistently.

Showing up — consistently.

And, to do so without burning out, you’re going to need to have everything else in place — clarity around the WHAT, the essential team that will support you and what you need, and systems and routines that keep you grounded and on the path to your empire where you have full sovereignty over yourself and your life.

Establishing Bold business practices that increase your visibility, sales, and audience as well as designing a business that works for you not against you is the way to create true freedom in your life.

Some homework I would give to you if freedom is important to you … what does true freedom mean to you?



Are You Trapped in the Bootstrapping Fallout in Your Business?

Are You Trapped in the Bootstrapping Fallout in Your Business?

Imagine feeling fully supported in your business in a way where you don’t have to do everything by yourself or make every decision on your own. Imagine having a strategy in place that feels like you are able to do what you love and work in your zone of genius a majority of the time.

That is the ideal.

That’s what you should all be aspiring toward.

But, we also know that women business owners are less likely to be selected for loans, for venture capital investments, and for being chosen as federal contractors.

And that means women business owners are often operating with less cash flow on hand.

The result?


There are a lot of benefits to bootstrapping, especially in the startup phase.

I know because that’s how I started my first 6-figure business for sure. I still remember spending a whole Saturday moving my wordpress blog to its own host and being terrified I was going to break things. I think I did break things actually, which ultimately cost more not just all that time on a family day but also the money to fix it.

Over time, it becomes clear that while bootstrapping can save you money but it costs you valuable time that you could be putting toward income generating tasks and activities — things that are likely much more in your zone of genius than setting up a shopping cart page on your website.

Let’s face it, as solopreneurs we wear a lot of hats. Most of us equally the finance department as we are the marketing and sale departments. We’re often doing customer service AND IT work in a single day.

But let’s take some time right now to think about what bootstrapping really is …

It’s a time suck, yes.

But mostly it’s an energy zapper.

When you are busy saying a prayer on a task that isn’t your zone of genius — or even your expertise — you are cobbling your business together with duct tape.

If you are ready to start taking yourself and your business more seriously, you’re going to have to change your Bootstrapping Mindset.

Listen to this episode now.


  • The first hurdle to moving away from Bootstrapping Fallout and mindset is dealing with your own scarcity mindset.
  • AS long as you remain unsure and unwilling to truly invest — time, money and resources — into your business, there’s always some level of … UNCERTAINTY.
  • When you are burned out or stressed over details that aren’t in your zone of genius you don’t have the energy you need to make future focused decisions that will help you actually build your business empire.
  • What is one way you are bootstrapping or winging it right now? Where do you have duct tape and prayers holding your business together?
  • Try creating a Zone of Genius Grid, where you list all the tasks you do in your business and ranking them by how much you love them and how skilled you are to do them. Specific directions in the podcast itself.


Ready to Get Serious? 6 Signs You’re Ready to Go All In on Your Dream Business

Ready to Get Serious? 6 Signs You’re Ready to Go All In on Your Dream Business

Ready to go all in on your business?

The first step is to stop treating it like a hobby or a side hustle.

The truth is that sometimes we kind of fall into a rut, or we become really stagnant in our business.

And we start doing the same old, same old, where maybe you don’t even know what to do to get things moving in your business and your sales and your marketing.

So I thought I would get really business minded in any way that I get business minded — by talking about courage and the Brave Yes, and getting business brave.

Because it’s all necessary. All necessary, if you want to grow, pivot, or uplevel in your current business.

Are you ready to start taking yourself and your business more seriously?

Are you ready for that? Are you all in?

That’s the question that I have for you today. And, what does it look like for you to be all in and start taking your business more seriously.

**Get your FREE Weekly Financial Wellbeing Checklist now: Download and start using immediately to feel safe, secure and calm while tending to your financial life and needs. DOWNLOAD HERE

That’s really what we’re going to be talking about in this week’s podcast episode.

I really want to get into what what it looks like to take your business more seriously and the 6 signs you’re ready to start taking your business more seriously.

But I’m going to start with some caveats — and then I’m going to move into the 6 signs to look for right now to detect what you should put your energy into in your business — and yourself.

Ready to Get Serious? 6 Signs You’re Ready to Go All In on Your Dream Business



  • What is the Fresh Start Effect?
  • 3 Caveats to consider if you’re wanting to take yourself and your business more seriously
  • Why bother taking YOURSELF more seriously in all of this?
  • What does it mean to say I’M ALL IN in your business?
  • How to lean into your own personal expansion to take yourself and your work more seriously?
If you wish to have the transcription for this episode — please contact me and we’ll end it over to you — no problem.