Do you feel as if you are traveling through the dark valley of irrelevance some days as you try to build an audience for your work?
Several years ago, I quickly grew a Facebook page to 35K followers.
Those days of growing fast and reaching thousands of new fans in a single day are no longer a given.
If you want to stand out and make a bigger impact with your brand, you must do things differently.
First, you must recognize that any feelings of not enough is going to impact how you show up and take up space. Recognizing and being fully aware of your own enoughness thieves will be necessary growing your online audience in a saturated market.
In this saturated and noisy market, it’s hard to stand out and attract new fans but it’s not impossible.
You just need to focus on a few mental shifts and some powerful business practices.
Here are 5 Ways to Stand Out More Boldly and Make a Bigger Impact with Your Brand:
HIGHLIGHTS
In this saturated and noisy market, it’s hard to stand out and attract new fans but it’s not impossible.
You just need to focus on a few mental shifts and some powerful business practices.
1. **CARVE OUT A WILDLY UNIQUE MESSAGE** — If you are repeating more of what people already know you will not stand out. To find your unique core message, look at your expertise, passions and positioning in the market. **_You are what makes the difference._**
2. **OWN YOUR WEIRD** — What sets you apart? Being authentic and owning your strengths and superpowers is a gift. When you know, like and trust YOURSELF, you can begin to take up space as you are. **Your true nature is the gift you’ve been seeking.**
3. **TAKE CREATIVE RISKS** — Staying safe and taking the same old same old action week after week is not going to grow your audience or influence people. In my coaching work, we identify the Brave Yes you can take to become known for your brilliance. **_Your creativity is a strength. Use it.
4. BE CONSISTENT — It’s hard to want to stay with any marketing plan when it’s met with crickets but the truth is that people just don’t have the energy to respond or connect due to information overload. That doesn’t mean the right message isn’t landing. Show up consistently and you’ll find that lurkers are going to start paying attention.
5. LET GO OF EGO — Being a creator and sharing your message isn’t about you — at least it shouldn’t be. It’s about who you are trying to serve. When you let go of your ego and all the strings attached to it, you’ll create for the sake of creating. You’ll market for the sake of marketing. It’s not about you so stop making it about you.