I want to talk about an essential part of my coaching philosophy today — the Catapult Method, which is a fun way of looking at the 3 Cs of Brave Yes CEO coaching and methodology.

Two episodes ago, I talked about the goal of my work with women founders and entrepreneurs is all about the A-Factor — that focuses on alignment, audacious self-worth and authenticity. If you haven’t, check out that episode.

And in the last episode I went deep on my own personal word of the year — untamed — and how I see it playing out in my business this year.

Today I’m going to be a bit more practical and talk about the 3Cs of a Brave Yes CEO. Plus a bonus C for fun.

  • Clarity
  • Capacity
  • Courage

When I began my first business in 2012 — 10 years ago — I definitely didn’t have the 3cs. But over time I learned they were essential and where I eventually began to put 80 percent of my investment and resources.

So let’s dive in.

Listen to this episode here or read below.

Ready to Uplevel Your Business? The 3 Cs of a Brave Yes CEO

Ready to Uplevel Your Business? The 3 Cs of a Brave Yes CEO


When we lack clarity we spin our wheels and end up very, very distracted and off our path.

Lacking clarity is something that evolves — the more input and ideas we consume, the less clear we become. The possibilities become endless.

I definitely made this mistake early on in my first business. I wanted to do it all — I am a manifesting generator in human design after all! And not only did I want to do it all. I did do it all. until my business was a cluster%$##.

I used to get to my desk on Monday with more ideas than time and be stuck in gridlock on what to do next.

Until I put all my energy and resources into clarity and un-complicating things — and this is exactly what I work with my clients on when it comes to YOUR vision and clarity.

  • Clarity is powerful.
  • Clarity is motivating.
  • Clarity is energizing.

When you know, you know.

Clarity brings forth an inner knowing of what’s next.

This doesn’t mean once you find clarity you will always have clarity.


Clarity is constantly needing to be reset and re-ignited.

The more clarity we have the more projects we finish. The more clarity we have the more time we use effectively. The more clarity we have the more momentum we feel in our businesses. The more clarity we have the more we communicate clearly and with impact.

Some signs you need to invest in finding and cultivating crystal clear clarity:

— you don’t know what you should be doing

— you are stuck on spin cycle of what you where you want to take your business

— you spend a lot of time on the same few tasks in your business

— you aren’t sure who you really want to be or who you really want to serve

Ready to Uplevel Your Business? The 3 Cs of a Brave Yes CEO


Capacity is what we need to do our work and tend to ourselves and our families and not burnout. Capacity is the energy and vitality you need to do big, bold work in this world.

When we lack capacity, we lack the energy we need to move forward, to take on scary projects, to make those Brave Yes Leaps that we want to take in our lives or businesses.

I remember when I started making capacity and well-being a big part of my creative work. My daughter was a toddler and began having huge, huge meltdowns. These meltdowns continued for years. They were so big and so overwhelming that when she would go off to school or go to bed, I felt absolutely zapped.

I had to find a way to make sure that her emotions didn’t become mine.

And that’s how my first business, Abundant Mama, was born, honestly.

And it’s still so much of the coaching work I do with my clients — clients who want the capacity to write a book, launch a program, charge more, take on more 1:1 clients without burning out, do more art, etc. etc.

We all get 24 hours.

Some of us are going to use those 24 hours super efficiently and others are not and a big part of what decides that is your capacity. Your capacity to hold space and energy for all the things.

I am a woman who likes to do all the things.

My wellbeing work is essential and includes a ton of spiritual wellbeing and emotional. I work with my clients on nurturing your WHOLE self.

Signs you need to invest in boosting your capacity:

— you fall into extremes in your productivity — supercharged productive days or weeks followed by total inaction or very unmotivated dips.

— you want to do something out of your comfort zone but you are so tired and so exhausted from the day to day of your work

— you dread some of the things you need to do to move the needle in your business or work and just don’t have the energy for it.

— you play smaller to protect your wellbeing because you are afraid that upleveling is going to “cost” you time and energy.

— you spend more time in emotional upheaval than you’d like

— you wish you have more energy for LIFE beyond work

Ready to Uplevel Your Business? The 3 Cs of a Brave Yes CEO


Courage to live and lead a Brave Yes mindset — that allows for that A-Factor around alignment, authenticity and activating your superpowers — is essential.

It’s the difference between a boring business and one that lights you up.

It’s the difference between playing small and having more impact.

Here’s the thing: You have a brilliance inside of you that right now is caught in the web of protection.

That web is filled with a bunch of self-sabotage and limiting beliefs such as — > I can’t make the time to write a book or launch my dream offer. Or, I’m not good enough or confident enough.

Whatever it is that’s stopping you from living and leading from your most courageous self it’s keeping you safe and comfortable.

I like safe and comfortable.

In fact, I toggle between wanting to change the world and curl up in my cozy clothes and shutting out the world. This toggle life requires me to do the work of courage and leaving my comfort zone.

I work my clients on discomfort in the messy middle or in the stretch zone because our emotional override is to keep us small, still and peaceful.

But there’s nothing small, still and peaceful around launching anything – a book, a new offer, a new identity, a new life or business. Change is hard. It brings up a lot of shit.

And yet change — and Brave Yes CEOs need to make changes — is essential to keeping our businesses relevant with the times and the market.

Change doesn’t have to be burning it all down either.

Changes can be powerful and subtle. Like in how you set boundaries — see Boundary Boost for more on this — or how you choose to do your work.

I have a whole blog post and podcast episode around the different areas of courage you can lean into.

Sometimes the Brave Yes is going deeper into what you already have going well. Sometimes it’s burning it all down and starting from scratch.

  • –> Sometimes it’s finding the balance between the two.

I work with women CEOs and Founders who are ready to uplevel yourself or your business. Whatever your Brave Yes is … it’s going to help you feel more authentic and more aligned.

Because a Brave Yes CEO isn’t afraid to do whatever you need to do to experience inner and outer harmony with yourself, your integrity and your values.

Some of the signs you need to invest inner courage work:

— You’ve had a big dream or goal on your list for years.

— You know you need to take your biz to the next level but something is holding you back.

— You self-sabotage a lot and need to get out of your own way.

— You are the bottleneck of your business.

— You desire more bold marketing and visibility but keep hanging back and hiding.

So that’s my Catapult Method: Clarity, Capacity and Courage — and my Brave Yes Coaching Program helps you with ALL THREE of these areas.

LET’S WORK TOGETHER: You are invited to schedule a call with me! If you need help boosting and cultivating clarity, capacity or courage than my coaching method is ideal as you consider upleveling your role as the leader of your business. All coaching discovery calls with me or free and pressure-free. They are simply a zoom conversation to see if private coaching with me is what you need right now to get unstuck, do what feels good in your business and start to move the needle and find more momentum on the business you dream of having. SCHEDULE HERE.