In the weeks and months after I began a deep dive into my Personal Fear Story — and this was this was several years ago now — I was doing a lot of reading on how to be more courageous.

At the time, I had a really wonderful business that had six figures but then kind of plateaued and I wasn’t sure where to take things from there.

I knew that I needed to take some risks but I really was afraid to do what I knew I needed to do.

In fact, I laughed a lot because while I was so busy not changing a thing, my business mentor at the time — and somebody who has actually kind of opted out of the business world since — was literally pivoting every five minutes it felt like. Seriously, every year she was rebranding or changing up her business model here I was slogging along with the same old model.

And that’s where I stayed for 8 years.

In my comfort zone.

Listen to this podcast episode now.

In 2020, I reached a point where I was like OK I cannot keep doing this – in fact, I believe the words that came out of my mouth was “if I have to do this for another year I am literally going to lose my mind.” 

So when I threw the backpack over the wall in 2020 and burned down my first business, I am not being fully transparent. 

There was so much more to the story.

There was a spiritual component to that move and I was spiritually and emotionally ready. I had done the work. 

I’ve been doing a lot of work to get to that point before I burned down the old business and started my new one.

This idea of “feel the fear and do it anyway” was the most common advice that kept popping up as I was researching courage and bravery.

It kept coming up … fear the fear and do it anyway 

fear the fear do it anyway 

But I immediately knew that that was never going to work for me or my work or my clients it is rooted too much in toxic masculinity which I reject 1000%. I reject toxic masculinity, which promotes being tough powerful and hard on yourself.