It’s time to unlearn some of the ways you feel enough as an entrepreneur.
Have you have ever felt like you’re not good enough because you’re not making enough money or because your business is not where you want it to be?
Perhaps, you often feel low because your bank account has been dwindling, or you want to make more but you keep plateauing. Or you just aren’t getting the sales you want.
Or, maybe you just are barely making enough to get by?
If you feel low while thinking about your money or sales it’s possible your self worth is tangled up in your bank account.
Or, it is tied up in the tactics you use to earn money.
Let me start out by asking this: Where where do you think right now you seek and find your self worth?
Give yourself a minute to allow yourself to just think about that.
Where do you find yourself worth?
Do you seek it through other people?
People pleasing may come up for you.
Do you find it by seeking approval from other people?
Are you looking for tips passively by learning everything that you can so that you know everything.
Do you find your self worth in your social media likes comments engagement reach?
Is it found in your bank account or net worth?
Is it found in your productivity and how much you get done each day?
I’ve been studying, teaching, coaching, and working with women on enoughness and self worth for 10 years. When I ran my first business The Abundant Mama Project, we talked endlessly, daily, weekly monthly about establishing and feeling and reaching a state of enoughness.
When are we enough?
When do we have enough?
When do we feel like we have finally done enough?
Today, I’m talking about a very specialized department of self worth — the connection between your self worth and the money that you earn that you equate to your self worth and your bank account.
Listen to this episode on the Brave Yes CEO Show now.
For years, I worked with a lot of women who weren’t making any money because they were staying home with their kids as full-time. caretakers.
And their self worth plummeted.
They didn’t feel enough for a lot of reasons but mainly because they did not have contributions to make to their family finances and so they relied heavily on their partners for financial sustainment. They did not feel worthy.
So, a lot of the work we had to do in the program and group coaching was help them find their worthiness in other places.
Now, it’s kind of funny, maybe not funny, funny is probably not the word.
I’ve been doing online creating for 15 years and full-time making an income from it for 10 years. My work helps pay the mortgage for the house and the life that we have as a family of four. We do not have a lavish life. My business is designed for creative freedom and flexibility for caretaking of our twin daughters, now 16.
But I take my work very seriously. It is a full-time business. Not a hobby.
When I first started creating online and writing online and receiving money in return, I started out very high scale, in terms of numbers, high numbers of clients and customers, low cost offers, I’m talking $10 offers $15 offers $30 offers.
That’s that was for most of eight years.
And so you learn very early on in a model like that, that money can come in all day, every day.
It was not uncommon for me to open my email and see, you know, 10,15, 20 sales of something that I was offering. Sometimes my entire email inbox was flooded with sales.
This multi-daily action flooded me with dopamine as well. I opened my email repeatedly to see the sales coming in and, in the process of that, I became addicted to opening email where I would find for evidence of MY value and worthiness.
I am worthy because look, there’s a sale.
So because it was a lot of passive income, it was just so easy to see the money flowing in all day.
Unless it wasn’t.
Over time that pleasure seeking started to unravel my self worth. I literally began to equate money making to being worthy.
And I would check my email constantly to see if sales came in.
It didn’t matter if they were $10 or $100.
If something came in, I felt worthy.
I felt enough.
If no money came in, I felt terrible.
And I would slip into despair and feeling irrelevant.
The truth was that I was looking at the day to day. And not the big picture. I wasn’t tending to my holistic financial wellbeing. I was just reacting to the ins and the outs, and the ebbs and the flows, and I wasn’t able to see the big picture. All I was seeing was myself being not good enough if money wasn’t coming in. I was missing the actual problem that was there under the surface. Instead of focusing on my greatness, I focused on my weaknesses when money wasn’t coming in.
Once I woke up, I started to see this kind of dopamine attaching my self-worth to my net worth was not good.
I now work with many entrepreneurs who have struggled with this, who still struggle with this, so I’m not speaking like I was alone in this kind of thinking trap.
It’s fair to say, I feel worthy when somebody pays me that they value my work enough that they’re going to actually give me money in exchange, that’s fair to see that as a little gold star.
What I learned, though, is that to untangle my self worth from my bank account meant finding my self-worth in other places, and starting to really understand what self worth really is.
And that’s when I started my own self worth journey, which is what eventually led to me, completely closing down my first business, the Abundant Mama Project, because I realized that part of what was going on for me, by the end, was that I felt like I was not really living into my my full self.
I started a self worth journal, and a self worth practice, all of which I use with my clients in Brave Business Coaching who struggle with confidence and believing in their own value.
And I began to dig deep into my own spiritual audacity, and resilience and wellbeing practices, all of which I also use with my clients, who want to untangle their identities and their productivity, and their bank accounts from their self worth, and really start to shine in their industry.
All parts of your life are impacted when your worth is tangled up in your bank account.
Researchers call this financial contingency of self worth.
And as it turns out, it’s bad for your mental health.
And I, as I have said, can fully attest to that.
A study out of the University of Buffalo in 2020 found that those who see their self worth and have it tangled up in their net worth tended to be more socially isolated and lonely. So while they were so busy trying to earn more money, more money, more money, they actually were cutting themselves off from other important channels that could improve or sustain a positive mental health outlook.
Maybe you’ve been experiencing this as well as entrepreneurs, it’s really hard not to see your value in relation to the income you earn.
It’s even harder when there are so much attention being put to six, seven and eight figure businesses, which doesn’t necessarily mean you get paid a six-figure salary, by the way. Many high income business owners have a lot more overhead and aren’t earning what they would like personally.
And you wonder maybe why that’s not you why that’s not happening for you yet, and what might be wrong.
Money is often the only evidence, especially these days, is often the only evidence that your work is valued.
I know when I get evidence my work is valued in other ways, I feel just as great as I do that when I as when I earn income.
For instance, when I opened up and launched the Brave Yes Museletter, my weekly newsletter that I have on Substack I felt so great that people were subscribing. And, recently when a handful of people came up to me at an event to tell me they truly love my emails, I felt so wonderful.
My hard work is being seen and valued.
But, that’s just it.
Your WORK is valued.
However, the work stands alone. The work is what is being valued when money is paid.
The work, then the marketing is being valued when people sign up or say something or give feedback.
The work is not about YOU, not your self-worth. The true you has nothing to do with your self worth as a human being.
It’s just evidence that the work that you’re doing is valued the work.
The material, the resources that you’re putting out, are valued.
So while money is essential, we must make it, we need it. This is why my work focuses on money, meaning and the greater good as business owners. We needed to take care of ourselves and be prosperous. We can keep serving, keep creating and inspiring people and keep serving the world and our highest possible way. We also need money to influence the change we want to see in the world.
However, how much we earn, or if we earn at all has nothing to do with our self worth as human beings.
Your self worth is innate, you’re born with it, your life is worthy and value just for being born and it has nothing to do with your net-worth.
How amazing is that?
You’re sitting there right now questioning all the things and you are so worthy, just for being alive?
The question is, do you value yourself?
This is my favorite starter work to do with my private coaching clients. We work together discover your authentic, beautiful inner strength, inner self leadership skills, inner worth and our trust and our self awareness, self confidence, all of that. We build it together, you get to find it and discover it and shape it and sculpt it into a beautiful package that differentiates you, that really helps you shine and feel confident.
Your self worth though is not the same thing as your self confidence.
Your self worth is when you can truly say this: I am a valuable human being worthy of love, being seen being heard and taking up space.
When you feel that, when you believe that, when you feel that in every part of your body, you can walk into any room you can make any sale you can deliver any speech or say what you truly believe.
Because you know you are worthy to be there. Were they to be standing on that stage, were they to be a speaker in that workshop were they to be putting your message out there.
Self esteem or self confidence is what happens when we finally bring enough when we finally bring everything that we think, feel and believe into alignment and show up more boldly and daringly that’s getting on the stage and actually saying the things that you want to say, for real, like no holding back.
That’s confidence. It’s what you deliver. It’s how you deliver it your presence.
But just the fact that you’re up there, and that you believe that you believe that you deserve to be up there that self worth.
When you tie your worth, when you tangle that up in your bank account and all the other places where you might be seeking your self worth — you forget that what you’re really trying to do is believe that you are worthy to be doing the work that you’re doing.
So I want to invite you want to invite you to consider where you are currently seeking your self worth.
And dig a little deeper to see if it’s something you can start to untangle from one string at a time.
Because I can tell you that you can’t find your self worth and your bank account, your career choices, your number of invitations to social events, your list of accomplishments, awards or certificates, your relationships, your weight, your education, your age, or your gender, your possessions, who you know, or what your house looks like.
Your self worth is innate, and it is based on your own authentic gifts and strengths, which you can use in every possible moment.
So start tuning into what authentic beauty you could bring to this world if you just believed a bit more in your self worth. That if you could show up without striving without toxic productivity or destructive perfectionism, you are still worthy when you make mistakes. When you get rejected, when you don’t make a cent in a week, you are worthy, worthy to be who you want to be, say what you want to say, do what you want to do, you can start to develop that inner self leader who wants to be more authentic and courageous in your own way, by developing self confidence.
Confidence begins with believing in your own worth and knowing that you are a worthy human being, no matter what’s in your bank account.
And so when I started to really tend to my well being financially, and made that a top priority, not an afterthought, I really started to see the diff how I could pull my money making story away from my worth away from my enoughness.
One of the ways I began to untangle my worth from my bank account many years ago now, it was starting to tend to my financial well being financial well being is one of the eight spokes on my well being wheel that I know that we need as human beings to thrive.
So I have been maintaining a weekly ritual that I call Friday Financials that nourishes me in mind, body and spirit that that weekly Friday financial check in is all about maintaining a grounded balance and intentional practice, have tended to my current Money Story.
Rather than put my head in the sand — and I have clients who come to me saying I put my head in the sand when it comes to money — rather than suffer through the feast or famine ebbs and flows with the head in the sand, the financial wellbeing check in ritual is as much about goal-tending as it is about paying the bills and invoicing clients.
It is much about seeking peace around the state of the bank account as it is about making sure that I am staying in check around my mindset around money.
This month I’m focusing my work around what it means to practice liberated money practices, a concept I have been learning about and really focusing on for a very long time as an online creator and coach and that has been reiterated I’m really redefined by the work that I’ve been doing this year with Kelly Diehls and her We Are The Culture Makers Program.
I can speak from personal experience that for a long time I had my worth tied up in my bank account — and this is a topic I’ll be exploring in the next episode.
Once I learned to cut my worth off of my income, I found another issue.
I was so busy trying to be nice, to be good to people that I had sacrificed my own thriving and flourishing.
And I can tell you that I was doing a lot of self-care but as long as I was pinching pennies and working hard to make ends meet — and experiencing countless nights of insomnia on how the mortgage would be paid …
I really want to talk about paradoxes that we as highly conscious wholehearted entrepreneurs bring to the table and the conditioning that we have been informed by around money making.
Listen to this episode now — or keep reading below.
When we build a business based on those three things, we thrive.
But all too often now we are surrounded by a great sense of greed and unethical sales strategies.
I want to tell a story. I’m in a Facebook group where the leader is all about helping you make a lot of money by offering high ticket offers. I was brought into this group by a third-party. It’s not my kind of group but I enjoy seeing what the leader of the group is saying from time to time.
But recently, this group leader started to call out the “ethical sales” movement which I am a fan of and follow wholeheartedly ….
This entrepreneur is making millions of dollars by selling offers strictly to help people try and make millions. She was calling out ethical marketing advocacy as being harmful to women and preventing us from being able to make money.
I was watching this thread and in the responses to it because I am I am a proponent of an ethic of care and love and concern in our sales in our marketing but I’m also a student because I still have work to do on how to incorporate all of this in and still make money.
To call out ethical sales and money making without encouraging conscientiousness is harmful. I was glad when another more active member of the group said as much.
The truth is that making money ethically is harder. Much harder. But it’s not impossible.
I’m earning a thriving income right now and I’m doing it in a way that feels good, feels aligned and feels ethical and I’m being conscientious — very conscientious — about my practices.
But it’s not easy by any stretch.
There is a lot of mixed up information out there that has people confused and doing things like tactics and strategies that may not always work, that won’t feel good to you.
I am talking to conscious entrepreneurs right now. This is for those who struggle with asking for money, asking for the sales, who struggle with pricing.
So I want to talk about some of the paradoxes of money making as conscious entrepreneurs or conscientious entrepreneurs.
Here are 3 Paradoxes in Money Making as Conscious Entrepreneurs
PRICING AND WORTH
so the very first one that I want to address right upfront is the most obvious and that is our pricing oh there is so much juicy loaded complicated stuff stuff it is stuff around pricing and everybody seems to have the answers and I don’t know that anybody is correct I don’t know that anybody is wrong I just know that it is loaded and it’s filled with paradoxes.
There are essentially three school of thoughts around pricing. If you charge too much, you’re pricing out marginalized people and being inaccessible. If you charge too little, you are under earning and undercharging, which can make your work seem less valuable. The third way, which is the way I support, is finding the just right number that allows you to thrive while also keeping pricing accessible for most of your aligned clients.
THE MONEY MOMENT: Do what you need to thrive financially and what feels right for you and if it’s working, it’s working and if it’s not it’s OK to switch things around. Don’t charge X rate because someone else says you’re too cheap. Do you have enough money coming in at the rate you have and are you able to maintain a high level of capacity for those clients and the rest of your life and business? Then it’s enough.
TIME IS MONEY
We learn at a young age that time is money. And so one of the paradoxes we are seeing now is a real movement to make more and earn less. And, at the same time, a whole lot of hustle and grind is unfolding for people hoping to get lucky and strike it rich. As it turns out, time is money. Making money takes time. We either want ease or we want money. It’s rare that we get both.
THE MONEY MOMENT: Do what you need to do to handle the important stuff and when things are fine, let them be fine. See a therapist or work with a coach on how to cope through or how to make moves that are for future self and future business impact. Don’t waste time wasting time for that time is money conditioning.
GREED VS. THRIVING
Another paradox is in money making to thrive. Conscious entrepreneurs don’t want to look greedy so they tend to undersell and undervalue their work and worth. And yet being human is very costly and money is needed not only to survive but to thrive. This paradox of greed vs. thriving is important to break down.
THE MONEY MOMENT: Do you have enough money to pay your bills and feel like you are living a prosperous life? Do you have just enough, barely enough or plenty? Let this guide you on how much more pushy you could stand to be. Honestly? I could use more money. We have a lot of medical bills and inflation. I need to be more pushy so that I am experiencing prosperity.
Prosperity should be available to everyone. And, that may mean you have to learn new ways of putting your work into the world. As I have mentioned, my framework of being Business Brave is all about ensuring you thrive because you are running a business that is making money, making meaning for you the founder and making a difference in the world either directly or indirectly.
Scarcity mindset first showed up for me a few years into being a creator and business owner.
I am an accidental, self-taught entrepreneur — which means I didn’t go into business considering the many obstacles I might experience. Nor did I struggle to start up. My business began fast — and at scale, serving hundreds of women within a couple months.
But over the years, as the market shifted, the certainty bottomed out and there were times of ease and flow — and times of struggle and famine.
When in flow, life and business was so easy. Effortless.
When in famine, life was so hard, and my mental health was affected — more so by scarcity mentality than scarcity itself.
Since my Brave Yes Coaching framework is about saying YES to yourself — and feeling safe to do so — I work with my clients on healing their scarcity mindset and working on correcting any “scarcity holes” in their business and life.
Scarcity is a belief that we are all here to compete for limited or scarce resources and that there is not enough to go around for everyone.
Scarcity mindset or mentality is when you become overly obsessed on something feel you do not have enough of in your life. When in this state you struggle to enjoy life because you are so obsessed with what is lacking.
This creates a survival mode and desperate approach to being in this world. Just look at the more is more culture that the corporate world operates under to see the grips of scarcity and how it works.
All you have to do is see the lines outside a business offering limited availability of a product to see how scarcity creates hysteria.
TrueScarcity is when there isn’t enough to go around and we have to fight for what we need or want. It’s a feeling or state that means we do not have all that we need — or want. This is rooted in the present. If you aren’t sure how you will pay your rent, money truly is scarce.
Scarcity mindset is a perception that you won’t have enough and it’s often rooted in fear of losing it all or comparisons with others who appear to have more. It’s more based in the future.
Are we ever really doing enough?
Do we ever get to the end of our workload?
And since our livelihoods — especially if you have a business or do work in a company — depend on the outcomes of our output it’s really easy to get bogged down in what we haven’t yet acquired and our lack.
There are a few types of scarcity that I have noticed with my clients over the years:
Scarcity of money
Scarcity of resources
Scarcity of time
Scarcity of power
Scarcity of belonging/support
Scarcity of motivation
It’s normal to feel these areas of lack or not enough sometimes.
There are a lot of people awakening to these daily drivers — but who are teaching methods to gloss over them rather than to heal them and work through them so they don’t take over.
The Spiritual bypassing of True Scarcity
With more and more people feeling determined to become millionaires and to work freely anywhere in the world, there has been a ton of spiritual bypassing happening around true scarcity and feelings of scarcity mentality.
Some spiritual and business mindset gurus tell you that if you want to get YOUR piece of all those scarce resources all you need to do is adopt an abundance mindset and manifest.
In fact, they will tell you that if you want more, more, more you just need to give yourself some mantras or affirmations and will your desires into fruition. along with not enoughness is so prevalent in our society.
Make a vision board!
I call BS.
I do believe in the Law of Attraction but I also believe that marginalized populations of our society can’t manifest their way through racism, sexism, oppression and being trapped in the broken systems of navigating poverty.
Scarcity is a very real thing for many perfectly wonderful people and it must be dealt with effectively — not glossed over.
There are many people in our communities who truly are unable to get their needs met because they are a person of color, LGBTQIA+, indigenous or a woman or because they are not educated enough, because they have mental health obstacles, and many other factors etc..
So if you are a privileged person does that mean you can’t experience scarcity?
Sometimes scarcity is real. Sometimes, though, it’s an illusion.
Regardless, the solutions are always, in my work, taking intentional, aligned actions.
My former longtime business was called Abundant Mama and my work was very much rooted in abundance work because I believe abundance work could change this world for the better. The work is not mindset work — it’s intentional and algined actions toward healing scarcity and feelings of scarcity.
Imagine if everyone felt safe, taken care of and as if we all have our needs met — always.
Since realizing from doing my own work on racial justice that “abundance mindset” is based in white privilege I do not promote it — but rather coach and mentor women through building their own abundance toolbox — actions YOU take that lead you toward feeling more safe, more trusting, more secure and more confident.
The Way Through is Through
Sometimes scarcity is real — even for the dominant culture.
To heal scarcity in my work with ALL women, we first get super present with the facts of your personal situation. My coaching offers safe space for you to share personal and confidential information that you might otherwise feel scared to share.
Sometimes scarcity is healed through real conversations where you get to be heard and seen — and valued. It’s amazing how much we bottle up inside.
You can suffer from scarcity if you are seriously are worried you are not able to pay yourself or your bills — or if you are legitimately worried about where the money will come from.
However, the work is always — whether rooted in fact or fiction — about taking aligned and intentional actions for mindful progress. I would never suggest a client “mindset” her way out of money problems and money fears.
There’s action and inaction. AND, since I work in soul alignment as well, there is some level of trust work that needs to always happen when we’re thinking about money and resources that we need.
So for me abundance begets abundance and so I practice taking actions that lead to more abundance.
When scarcity does show up for me — I dig deeper for the truth. In my case, there’s always been a legitimate fear at the root not just my mind playing tricks.
And then I take action to address the root issue.
In my GRIT coaching exercise that I offer to my clients in the zone of Scarcity, the aligned actions we work with around scarcity is based on the following themes:
Grow with a Growth Action List
Re-align with the Present
Implement Radical Self-Trust
Thrive and Flourish with Positivity Pauses
Gratitude falls under T — thrive with positivity pauses since it’s a cornerstone positive emotion — but there are many more ways to actively cultivate positive energy.
Gratitude is my favorite place to begin because it’s such an accessible practice that most people know how to use it quickly and easily.
Gratitude is a cornerstone positive emotion and antidote to scarcity mindset
It’s hard to feel lack when you are focused on all that you have and all that is going well.
It’s hard to feel angry when you are feeling grateful.
Cultivating true feelings of gratitude requires intentional actions — not just rote reciting of random things like we hear around the Thanksgiving dinner table.
When I tossed all faith to the universe and quit my 9 to 5, we had managed to have about 6 months of income saved up. We gave it that long to make the dream happen. If it didn’t work, I would go back to get a real job. Thankfully that never was needed as Abundant Mama did well instantly. But it wasn’t always easy.
That’s where my daily gratitude practice — going strong for 11 years and soon to be 12 — truly became a foundation for myself, my mental health and my work.
Why is Gratitude so powerful — what does the science say?
Putting a deep focus on what you value, what is good and what is working improves your wellbeing — giving you the capacity and clarity to focus on getting what else you need or want.
This is one of the many powers of gratitude.
When I started my gratitude journaling 11 years ago, I never dreamed I would stick with it this long.
But the truth is that I have found nothing but positive energy from. the practice. A big part of my success is in being consistently motivated and moving forward in my life and work. Gratitude is a key part of my self-care.
When we have positive feelings inside of us, have the energy and the capacity to do challenging things or to navigate through tough situations.
The practice for me is to write in my journal — sometimes 3 things. Sometimes two pages.
And while many have told me they find gratitude journaling rote — and they get tired of writing the same things over and over, I have a natural ability to find the gold in my day to write about so that it’s hardly the same.
I’ve been coaching women through this practice for a decade and offered a lot prompts over the years. However, today I am focused on the standpoint of scarcity.
Scarcity Mindset? 3 Gratitude Prompts to Heal Feelings of Not Enough and Cultivate Abundance
Gratitude journaling can get boring if you don’t know how to elicit the root of the gratitude itself — which is why I try and give my clients new prompts all the time.
These are designed just to help you work through feelings of scarcity.
What can I be grateful for right now that always keeps me safe and protected?
Who can I show gratitude to for always being there for me?
What strengths of mine am I grateful for right now that have gotten me this far?
What part of this post lands for you? Take time to notice and journal.