Imagine feeling fully supported in your business in a way where you don’t have to do everything by yourself or make every decision on your own. Imagine having a strategy in place that feels like you are able to do what you love and work in your zone of genius a majority of the time.
That is the ideal.
That’s what you should all be aspiring toward.
But, we also know that women business owners are less likely to be selected for loans, for venture capital investments, and for being chosen as federal contractors.
And that means women business owners are often operating with less cash flow on hand.
There are a lot of benefits to bootstrapping, especially in the startup phase.
I know because that’s how I started my first 6-figure business for sure. I still remember spending a whole Saturday moving my wordpress blog to its own host and being terrified I was going to break things. I think I did break things actually, which ultimately cost more not just all that time on a family day but also the money to fix it.
Over time, it becomes clear that while bootstrapping can save you money but it costs you valuable time that you could be putting toward income generating tasks and activities — things that are likely much more in your zone of genius than setting up a shopping cart page on your website.
Let’s face it, as solopreneurs we wear a lot of hats. Most of us equally the finance department as we are the marketing and sale departments. We’re often doing customer service AND IT work in a single day.
But let’s take some time right now to think about what bootstrapping really is …
It’s a time suck, yes.
But mostly it’s an energy zapper.
When you are busy saying a prayer on a task that isn’t your zone of genius — or even your expertise — you are cobbling your business together with duct tape.
The first hurdle to moving away from Bootstrapping Fallout and mindset is dealing with your own scarcity mindset.
AS long as you remain unsure and unwilling to truly invest — time, money and resources — into your business, there’s always some level of … UNCERTAINTY.
When you are burned out or stressed over details that aren’t in your zone of genius you don’t have the energy you need to make future focused decisions that will help you actually build your business empire.
What is one way you are bootstrapping or winging it right now? Where do you have duct tape and prayers holding your business together?
Try creating a Zone of Genius Grid, where you list all the tasks you do in your business and ranking them by how much you love them and how skilled you are to do them. Specific directions in the podcast itself.
Today, I’m talking about what it means to be business brave.
Let’s get business brave.
This is a concept that came out of a coaching call that I had, where the coach was really asking me okay, what are you about? Like, what are you uh, you know, what’s your purpose? You know I talk about the brave yes all the time.
The YES is vital.
But what I’ve been trying to stress upon you all in these lists latest recent episodes is that there is so much more to our roles as leaders of our businesses. Beyond the Yes.
A lot of the work that we are doing is more understated, a lot of the courage work that we’re doing is much more, it’s more invisible.
And so today I’m talking about what it means to be business brave.
My passion and purpose is working with wholehearted, heart centered entrepreneurs.
These are entrepreneurs who believe greatly in making the world a better place, make helping people thrive, helping the land, thrive, helping systems thrive, whatever it is, but my people really want to see change, progress. And things just improve for people and systems and communities.
That is their passion. So yes, they are entrepreneurs. And there is more to it than that.
And so when I say let’s get business brave, what I’m really saying is, let’s really build businesses that are wholehearted, that are human centered.
And, by human, I mean you the founder, the leader of the business and those you serve, and those who are impacted by the work that you’re doing.
So money, meaning and the greater good.
You go to my website, you look at the homepage, the very first word you will see is money, meaning and the greater good.
And I say that because I really think that a business and the people that I work with and love to work with is not just business as usual.
When I say money, meaning in the greater good, what I’m saying is this isn’t just about a sales strategy.
This isn’t just about having a website and selling.
There is much more to it. It’s much more Spiritual, it’s much more aligned. And that is where we start to get into what it means to run and operate a wholehearted, heart centered business.
So when I say let’s get business brave, what I’m saying is, let’s do what it takes to run a meaningful business that is also about contributing to the greater good.
And let’s make sure that we are making money while we’re doing that, because this is our time, and our lives and our retirement on the line.
The BRAVE YES CEO mindset is the backbone of my business coaching and mentoring program.
This is a big chunk of the work that I do with my clients who want to make more clear, brave business decisions. And I’m, of course super passionate about it. And it really stems from first my own experiences as a leader as somebody who really in all spaces and jobs and experiences that I’ve had in my life, I have always been someone who could step up as a leader.
Brené Brown says that leaders are “called to choose courage over comfort all day long.”
Let me repeat that … “leaders are called to choose courage over comfort all day long.”
That is exactly why I believe all entrepreneurs and founders need to be #BusinessBrave.
Today, we’re going to dive into what it means to be lead as a Brave Yes CEO and be Business Brave.
On Cultivating Unshakeable Resilience to Brave the Business Arena
I am a big fan of Brené Brown, I am a Dare to Lead trained professional in her work, which means I can help you with every aspect of Brené Brown’s work through shame shielding and leadership and daring to lead and braving the arena.
This is a big part is a big influence in my work.
I am also positive psychology certified, which means I am also a resilience expert.
I believe strongly that the resilience part of running, operating and leading in a business is essential. And I have my own framework that I work with around unshakable resilience.
I am also certified as a mindfulness expert, trained in the power of awareness.
So being mindful, being self aware, being fully tuned in to yourself and your inner power is a big part of the work that I do as well.
And so when I talk about the Brave Yes CEO mindset, I’m really bringing a lot to the table.
But ultimately, it is to help you to be able to be that leader who is able to choose courage over comfort all day long, which is exactly what is necessary of us to run a business, especially to run a profitable business, especially to run a profitable business on our own terms.
And so, I’m going to talk about what the Brave Yes CEO mindset is, but first, I want to talk about what I see over and over and over again, in all of my experiences of working with entrepreneurs.
I happen to have a client who is another coach and entrepreneur, and I run her mastermind sessions, I host four masterminds for entrepreneurs a week. And I love this work because I’m working with such a diverse group of entrepreneurs around the world, all of whom are amazing.
And so in these experiences that I have with anywhere from 10 to 15 or 20 entrepreneurs a week, I’ve really gotten to know when and where I see Brave Yes CEO mindset showing up and when I see entrepreneurs operating in survival mode.
Signs of Survival Mode as an Entrepreneur
So let’s talk about survival mode first, because I think it’s really essential that you know, if you’re in it, so that you know where you need to grow and go to get out of it. And grow is absolutely the essential word there.
You might be in survival mode if …
You are constantly in self sabotage mode where you’re losing sight of your own vision of where you want to go and you’re getting stuck in the weeds. Sometimes you’re getting stuck and you are your own obstacle. You can’t get out of your own way.
You struggle to know what you are about or what you need to do. Each day you get to your computer or you get to your desk or you get to your office, and you’re going, Okay, what is next? What is next.
You are afraid to show up and be seen and be visible and take on the authority that you know you could be, your hiding, you might be in survival mode, if you spend a lot of time trying to please others, especially your clients or your team members, and forgetting about yourself or your family members.
You focus too much on today, this hour, and not nearly enough on next week, next month, next year. You might be in survival mode. If you are chasing too many shiny objects, and you’re getting distracted all the time, and you cannot focus.
You are afraid to make a move, because you might get it wrong. You also might be in survival mode, if you’re focusing very prominently on your weaknesses.
You feel out of alignment with your values.
You spend a lot of time comparing yourself or your business to others. or feeling like you should be farther along than you actually are. And you’re really focused on that.
All of these are signs of survival mode. But certainly, there’s other more common ones, like you spent all day putting out fires, you spent all day dealing with clients and you’re not working on the big picture of your business.
You’re doing the same things over and over, even if they don’t work. So that is the survival mode.
And that is what I see as the most common state and mindset most entrepreneurs in and in order to shift that you must grow and go toward a bigger picture, bigger vision.
This is what I mean by Let’s Get #BusinessBrave.
Braving Up requires that you begin to operate with a BRAVE Yes CEO mindset.
When you decide it’s time to grow your business and start to put yourself out there as a leader or expert, you are ready to upgrade your mindset to go with it. To get to that space of growth — that expansion you know that is necessary to get there — you have to Brave Up.
And so what is that?
How to Brave Up Your Mindset for Business Growth: Signs of a Brave Yes CEO Mindset
When I am working with clients on being more business brave, we’re working on mastering a lot of daily and weekly practices that are required of them to lead in their businesses, grow their sales, work authentically with clients and manage their diverse teams — all while working toward the greater good, which is a requirement for my clients.
You’re not afraid to shine bright and be visible.
You’re not afraid to show up as an authority in spaces that are not yours.
You’re not afraid to take risks. In other words, as a Brave Yes, CEO, you are taking risks you are showing up authentically in many diverse spaces.
You’re making decisions based on your own soul alignment. In other words, you’re not people pleasing because you know what you need and you’re going to focus your efforts on that. You’re choosing ease and joy over complication and people pleasing and the hustle and grind mentality. You’re taking imperfect action.
You’re using your strengths and your superpowers for good.
You’re living and leading fully in your values.
You’re not afraid to do business as unusual you creating a business on your own terms. And that means you’re letting go of all that comparison as that tends to strike when we’re feeling down.
Are you at a 1, which means you’re not very far along? And you’re more in survival mode?
Are you more in the middle, where you have some room to grow and go, but you, you’re not the worst, you’re not doing the worst?
Or are you at the top of the scale, you’re a 10 where you’re taking those risks, you’re really living and leading in your own way.
You feel really confident in spaces when you show up. You’re not afraid to be visible, you’re out there, you’re doing it.
You’re attracting new audiences all the time. You’re really just putting yourself out there, you’re not afraid to do that. You’re taking the risks that are necessary to grow your brand to grow your identity to grow your personal brand to grow your business.
So if you’re at a one, then you’re more in that survival mode. You’re you’re living for today, you’re leaving for today.
And if you’re at that 10, you are absolutely there at that top of the range where you are really thinking about the future and really doing everything that you’re doing today is really for tomorrow. And tomorrow being in quotes right. It’s more about the future.
This mindset shift requires an expansion that I call Braving Up.
We cannot go from survival mode to BRAVE YES CEO mode without Braving UP.
A mindset change isn’t about repeating an affirmation. It doesn’t work that way. I am NOT a mindset coach, by the way, I would never tell you just think like a Brave Yes CEO and you will be one no, there is action. There is work that needs to be done. You’ve got to brave up.
You’ve got to brave up and that is my work.
One of my favorite stories. And this is not an entrepreneur story. But this was a woman who came to me with a career Brave Yes, she wanted to make and she didn’t know what that look like she had been in the same company for 20 years.
She hated the company that it had become because it was taken over by corporate and she was ready to get out. So, as we’re talking, I’m noticing that what she’s saying to me tells me that she’s a leader. But when I asked her, do you consider yourself a leader, she said no. She was not able to see her own power.
She was not able to even call herself a leader because she was so rooted in her weaknesses. She was so rooted in what she wasn’t good at, that she couldn’t even see her own worth, that she couldn’t even see the potential that she had the capabilities that she had as a leader.
Now, fast forward a good year, she took a job as a leader.
And on a call recently, she was like, You know what? I own that I’m a leader now.
That’s the expansion I’m talking about.
It wasn’t a one overnight mindset shift. She needed to do the work she needed to Brave Up so that she could see her own value, believe in her own value and really start to understand that not only was she a leader but she had immense leadership skills.
And we were able to cultivate that through my private coaching.
When we are working toward that brave yes mission, that bigger picture that fire that’s in our belly, we are required to expand we are required to brave up and that is action oriented. It is practice. It is business practice. It is wellbeing practice. It is spiritual practice. And it is a greater good practice.
All of that works together to help you shift into a BRAVE YES CEO mindset so that you are not afraid to take risks so that you can lead and choose courage all day long over comfort. And it’s necessary. It is necessary.
When I talk about Braving Up, I’m talking about a number of actions.
Understanding what your mission is both personally your soul’s goals and your business mission. Essential when we don’t have that vision that blueprint for the future life and future business that we want. We fall into stagnation of survival mode. Just getting through today, just getting through this week.
The best thing that we can ever do for our businesses is to have a higher purpose that we’re working toward. Hopefully connected to the greater good that the world needs, hopefully.
And another part of this, though, is rising with resilience.
We can’t brave up on our own — resilience is not a solitary adventure. In fact, there is very little evidence that resilience is going to show up for you when you do when you just do everything yourself and that DIY mentality.
It also entails taking really good care of yourself. And this is another thing that I see very often with the entrepreneurs that I crossed paths with. If you are feeling not very confident, if your self worth is low.
If your energy is low, it’s really hard to go after, and do those courageous things that we need to do all day. As a business owner, as somebody who’s trying to put their brand out into the world or their message or their idea or their offer, it’s hard to do that when you don’t feel great. And why great, I mean, phenomenal.
I always tell people, I don’t show up to client calls unless I feel 150%. I’m ready to give 150% It is rare for me to ever show up at 100%. To do that I root into resilience, I tend to myself and I do the hard work of making sure that I am ready that I am self-aware and self-regulated and self-confident. How do I do that through actions through practices, daily practices, weekly practices, monthly practices.
What do you need to do to brave up?
When you consider yourself right now, in terms of where you want your business to go, where you want your future to take you what do you need to do to brave up?
Ask yourself that, journal on it.
Ask yourself, what it’s gonna take to get from where you are right now, to crossing that gap to where you want to be?
That ocean of gap, that ocean of uncertainty, that ocean of hard things, uncomfortable things?
What do you need to do to brave up so that you can do the courageous things that you need to do all day long to be the leader that you need to be for your business. And if you’re tired if you’re midlife and you’re tired, if you’re a mom and you’re tired, then it’s about boosting your capacity.
It’s about finding that fire in your belly to work toward the greater good that you know that you want to be a part of.
If you’re just dialing it in that survival mode. If you’re just getting through the day or the week, that’s survival mode. But if you’re getting to your desk on fire, ready to do bold, brave work ready to put yourself out there ready to show up.
That’s the brave yes CEO mindset.
Now, I have a lot of practices and tools and I’m going to share with you a Brave Up CEO Checklist that you can use to help you get adopt the mindset.
Are YOU ready to become more #BusinessBrave? Book a session with me to discuss your Brave Yes Business and Life mission and goals and let’s get a soulful, courageous action plan started for you. I’ve been writing, creating and coaching online for 15 years. Let’s chat and see how my expertise and experiences can help you put yourself out there and grow your business to the size you wish. Learn more and schedule here.
How often do you write a post that says … I was terrified to fire a team member today, or I changed my outfit three times before I went live on Instagram or I sat crying over my lunch in fear that I won’t be able to pay the bills next month?
How often do you admit to fearing the other shoe is going to drop, that this visionary work you’ve built is all going to fall apart?
This is why we must be business brave. And this is what I am on fire to do in my Brave Business Coaching program — where I work with my clients on feeling whole, aligned and alive in your business so you can upgrade your confidence, your cash and your commitments to doing good in the world.
Those three things are not mutually exclusive. They are interconnected.
The more we know our own self-worth, the more confident we become … the more cash we bring in and the more good we can do in the world.
To do any of that, you must become business brave.
To be a brave business leader you really need to put yourself out there you have to believe in something so strong that it drives your every action.
This is why I believe so strongly that business is spiritual, especially for those of us those of us who are a wholehearted entrepreneurs.
Being business brave requires that we have something passionate that we care about. t is about having a soul lead vision. I’ve talked about the importance of listening to your soul goals.
If you have a vision of how your business can change lives — whether that be your teams lives or your customer and clients lives or your families lives or your communities lives — whatever whoever is impacted by your business — you have to have an internal drive that is about making life better for people, for all beings.
This soul led vision I am speaking of is rooted in our own personal meaning, it’s rooted in sharing our values with the world, it’s rooted in a higher purpose.
You may be thinking all we do is paint houses but underneath that you have a desire to make things more beautiful, to make people happier in their homes, which is a spiritual practice.
So many of us lead businesses that are about appreciating beauty, appreciating excellence and this kind of soul lead mission is necessary in order to really catapult your business to the next level.
So if you’re just humming along, maybe things are fine, maybe they’re not and you’re thinking there’s something more for you — then it is possible you need to connect with your soul-led mission.
One of my favorite quotes that I share often is by D. Antoinnette Foy who wrote this: “I used to extinguish under the weight of living but one day I reached into my chest, dusted off my courage and asked myself, “Where is your fire?”
This is what it takes to build brave businesses.
This is what it takes for us to be brave business leaders.
We have to have to connect with that inner fire from time to time and connect it without work and our values.
This is a business practice and a spiritual practice.
It’s a business practice, which is a process we must hone and tweak and do often — so that we are reconnecting with our purpose and our why.
And this is a spiritual practice, at least that’s how I see it.
I know that when I’m working out with a really super aligned client we always start with a dying out flame.
The flame is on its last leg.
Then, we discover something that sparks the flame and it grow and grows exponentially.
I have witnessed this time and time again.
And it gives me goosebumps every time but it’s like this idea the flame was always there and but it just needed the right conditions to catch fire and become hot enough to light you up.
But it Begins in that in that inner place, your inner world and the dying flame is the knowing …
The knowing there’s something more for you , that you have a higher calling and you want to Put It out there.
This kind of calling and work is not for every single business owner, but it is for you if you are a wholehearted entrepreneur if you are trying to work toward the greater good …
Then you have a flame within.
If you are trying to Share Your visionary Message, Your Dream, Your Vision to help all beings thrive and flourish …
Then you have a flame within.
Without Something to Believe and you are likely Just Showing up and dialing It in
Without Something to Believe in you’re Just Showing up and doing Whatever It Takes to Get through the day
That’s when you know it’s time to Tap into That Source of Fire Within You,
And when you figure it out, that’s when You Get Swept up … You Get Swept up in a Waves of fire in your belly to doing braver work.
No more hiding.
You have a mission. A purpose.
A movement to spark.
A system to change.
A life to transform.
A change to make
An idea to spread.
So Let Me Leave You with This Question:
What is Your Brave Yes Mission?
In order to Be Business Brave, We have to Show up and do the hard things of creating Change, sparking Change, Pushing for Transformation, healing the world in all the Ways that We Can Empower others to Thrive.
Your business is Not about You — this is Not about Your bank account.
This is About Contributing to the greater good.
Having A business that is Truly About Making the world A Better place — one person at a time, one family at a time, one block at a time.
Your Brave Yes mission is somewhere deep inside and it will take spiritual practice, spiritual resources, spiritual rituals, to get to It, to refine it, to tweak It, to bring It back alive but It is in there and I encourage you to go deep to find It.
I encourage you to go deep to find THAT flame within you and connect to it, blow on it and make it come back alive.
I encourage you to Reconnect with yourself and your soul’s goals to bring It Alive so you can Do What It Takes to Let Your soul-led vision and purpose surface …
Need help finding your Brave Yes Mission? Let’s connect and chat about it. I offer a free coaching discovery session where we can begin to explore this very thing — or any other struggle you are having in growing your business. Learn more here.
What are some of the growing pains — aka messy middles — of a business?
— burn out
The thing about the messy middle is this: it often takes a Breakdown to make a change big enough to get through it.
Often, the breakdown leads to a breakthrough.
That happens to me over and over again. I hit the messy middle. I breakdown. The breakthrough happens. I keep going.
The part of this that I am most passionate about is helping you through the messy middle of change. Any change.
Simplifying your business is a change that can be just as overwhelming because editing out what needs to go is hard, hard work.
Changing your business model is change and hard to do because you’re afraid of leaving people behind — or things not working out.
Building something new while keeping something going is challenging terrain that is best done with support, motivation and inspiration rather than doing it yourself. I’ve been there. The discomfort of investing in support is better than the discomfort of ending up down the wrong path and having to reroute.
I know, I’ve been there. I’ve crawled through the trenches and traveled through the weedy terrain of the messy middle of change many times.
How to get through the messy middle to the other side?
When I had reached burn out with my first business, I had a few levels of messy middle to travel through.
First there was the messy middle of knowing a change was needed but not sure how to go about it.
Then there was the messy middle of making that change.
Along the way, I’ve learned a lot about growing the gap that I share with my clients who are doing the same thing.
For example, Let’s say you have a business model that isn’t working for you and you want to make some big changes.
3 Tips for Growing through the Gap:
Make sure you know where you are going. Having a blueprint — not just for your business – but for your life is essential. Even if you don’t know where you want to be in retirement, know how you want to be living a year from now before you step out on your path. This helps you find the best path to the change you want to make. Taking any path will take you to anyone’s dream. Your goal should be to do what feels right for you.
Know what it’s going to take to get to the desired change. Not just the steps but the inner work that you need to do to get you through the challenging moments. The steps need to be clear and precise but also offer room for flexibility.
Connect with your Brave Yes Mindset. A big part of the work I do with my clients is on being steady with a growth mindset. The gap is large but not impossible. The gap is uncertain but not out of reach. The gap is scary but not a horror movie.
Are you growing through the gap right now? Let’s talk about your Brave Yes Life & Business Goals. I love to hop on clarity calls with potential clients and walk you through a series of questions to help understand where you are and where you want to grow and go. Learn more and sign up here.
Are you feeling trapped in your business these days? As if there is too much to do that doesn’t feel good and you haven’t had time for the good stuff?
There is one thing that makes my heart hurt and that’s when a woman CEO tells me she feels bored and trapped in her business and it’s impacting her wellbeing.
If there is anything I’ve learned as a Brave Yes CEO and entrepreneur over the past almost 9 years, it’s this: Nothing in business is ever worth losing my own mental health and self care over.
We often go into being our own boss for the freedom. That was absolutely the case for me. I wanted to be home for my girls when they got home from school. I had been a latchkey kid in the early 1980s — as many of my GenX friends were — and so being home with them was important to me.
FREEDOM in entrepreneurship is vital.
Many of us learned in the 9 to 5 world that it’s not for us. we don’t want to be boxed in. We want …
Freedom to do as we please — including taking better care of ourselves and our families.
Freedom to be more fully ourselves — dress as we please, work at our best times and express ourselves our way.
Freedom to use our creative genius — being in business allows our strengths to shine.
And yet eventually, just like with any longtime job, we can fall into a rut and forget that freedom was the mission. We can find ourselves feeling just as trapped in our business as we did in a regular full time job.
We work more or longer hours
We lose authentic ourselves by catering to the clients and customers
We get trapped under the rubble of the daily work and lose sight of our gifts
We get caught in a survival mode cycle
Feeling Trapped in Your Business? A Framework to Keep Freedom at the Heart and Soul of Your Entrepreneur Mindset
Running a business shouldn’t feel like you are trapped.
I help my coaching clients dig out from that feeling of being trapped in their business — or industry — by co-creating a Brave Yes Business Blueprint that gives you a clear vision of how your want to show up as a CEO who is totally aligned with your soul’s goals.
I’m all about alignment, freedom and authenticity.
It is essential that you are able to carry your most authentic self into your work — through your marketing sales and offers — and to cultivate audacious self-worth by activating your highest superpowers.
I call this your A-Factor as a Brave Yes CEO.
Here’s Powerful Framework to Keep Freedom and Authenticity at the Heart and Soul of Your Business Mindset
—> LISTEN TO THIS BRAVE YES CEO EPISODE NOW OR KEEP READING FOR A SHORTER VERSION:
— Authentic Actions — I have dabbled in all kinds of marketing and branding of my businesses over the years. The only time traction happens for me is when I’m being my most empowered, authentic self.
— Activating your Superpowers — Your strengths — not your weaknesses — is what will get you ahead of the curve and help you stand out and help you feel joy. I help you unlock your superpowers so you can build on them and bolster them.
— Audacious self-worth — and enoughness — Part of your superpower system is your self-worth that gives you the inner POWER and confidence to do more of the brave work needed to be successful, to create momentum in your business, and to do the work that feels good.
— Alignment with your soul’s goals and values — A Brave Yes CEO must always feel aligned. Aligned with your soul’s goals. Your values. Your needs.
BOLDER BUSINESS BOUNDARIES BOOST kicks off this week! Over the course of this FREE podcast series you will hear more about how boundaries will ensure you can live by the A-Factor that I use in my coaching with women CEOs, founders and entrepreneurs. LEARN MORE AND SIGN UP HERE.